Brooks Launches ReStart Recommerce Program to Support Sustainability Goals and Increase Access to the Run

Brooks’ ReStart will extend the life of gently used performance run gear

SEATTLE--(BUSINESS WIRE)--Brooks Running is proud to launch ReStart, a new recommerce program that will refurbish and resell gently used Brooks footwear in the US. ReStart keeps gently used gear on the run and enters the brand into the growing recommerce market.

“I'm incredibly excited to share the news of Brooks’ new recommerce program in partnership with Trove,” said Melanie Allen, Chief Marketing Officer at Brooks. “Through ReStart, we can create new pathways into the brand, and reach a growing community of conscientious consumers.”

Brooks’ sustainability initiatives are dedicated to protecting the planet we run on. ReStart advances those goals by extending the life of gently used Brooks gear and providing a revenue source for future sustainability initiatives. “Recommerce allows us to keep gear on the run while supporting our aim to take responsibility for the impact of our business,” said Dave Kemp, Director of Corporate Responsibility at Brooks. “The launch of ReStart is an important step in the brand’s long-term, science-backed approach to sustainability.”

Global resale is a $100 billion dollar business¹, growing at five times the rate of retail, and expected to represent 23% of all retail in 2030². The ReStart program will incorporate three grade ranges – Like New, Great, and Good – in a variety of Brooks’ footwear styles, including fan favorites such as the Ghost and Glycerin and speed product such as the Hyperion franchise. Prices start at 35% off MSRP.

Brooks partnered with Trove, the industry leader in branded resale for more than a decade and the recommerce partner to the world’s leading brands, to power ReStart and ensure a seamless shopping experience, inviting new customers into the brand and providing accessibility and optionality to the Brooks community. Through its proprietary Recommerce Operating System, Trove is accelerating the shift toward more profitable and sustainable business models, processing more than one million items annually for brand partners and keeping already made items in use. Between 2016 and 2022, 3 million kilograms of greenhouse gas emissions were avoided by extending the life of millions of items through Trove-powered resale and trade-in programs.

About Brooks Running

Brooks Running creates market-leading performance footwear, apparel, run bras, and accessories distributed to runners worldwide. Brooks’ purpose is to inspire everyone to run their path by creating the best gear, tools, and experiences. Founded in 1914, the company continues to deliver accelerated product innovation and engagement with runners, walkers, and everyone who puts one foot in front of the other. Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle, Washington. Visit www.brooksrunning.com for more information or follow @brooksrunning.

About Trove

Trove is the market leader in branded resale and trade-in for world-class brands and retailers such as Brooks, Canada Goose, lululemon, Patagonia, REI, Levi’s, Arc’teryx, and more. Through its proprietary Recommerce Operating System, Trove is accelerating the shift toward more sustainable business models, foundational for circularity. Over the last decade, Trove has equipped leading brands with technology and operations to create and scale branded resale programs by enabling customer trade-in of items, single-SKU identification and condition grading, site build and maintenance, and customer data collection, analytics and reporting. A Certified B Corporation, Trove is pioneering a new era of retail essential to a more sustainable future. To learn more, visit Trove.com.

¹ Business of Fashion (2023, March 14). How Brands and Retailers Are Shaping the Resale Experience. https://www.businessoffashion.com/articles/retail/brand-resale-index-trove-report-2023/#:~:text=Resale%20as%20an%20industry%20is,to%20the%20Ellen%20MacArthur%20Foundation.
² The Brand Resale Index: Defining the Resale Experience 2023, Trove and OSF Digital.