Jenzabar’s Campus Marketplace Wins Next-Gen School Solution of the Year Award

2023 EdTech Breakthrough Award Recognizes Campus Marketplace’s Ability to Empower Institutions to Drive Enrollment and Revenue by Offering New Programming

BOSTON--(BUSINESS WIRE)--Jenzabar, a leading technology innovator in higher education, today announced that Campus Marketplace powered by Jenzabar won the Next-Gen School Solution of the Year award in the 2023 EdTech Breakthrough Awards. Bringing together market-leading technology, project-based curricula, and strategic marketing services from Spark451, Campus Marketplace enables higher education institutions to easily offer a variety of non-traditional learning options so students of all ages and backgrounds can acquire the in-demand skills that today’s businesses are looking for.

Traditional degree programs are currently experiencing a decade-long enrollment decline, and part of that decline is due to the growing disconnect between education and employment. Many learners around the world are seeking academic opportunities that are flexible, affordable, and better aligned with their career goals. Campus Marketplace enables institutions to launch and expand non-traditional programs quickly, giving lifelong learners opportunities to acquire, hone, and demonstrate skills that will open new pathways to success in their chosen line of work. Among the EdTech Breakthrough Award’s 2,400+ submissions, Jenzabar’s Campus Marketplace stood out for its ability to bridge the education-employment divide and for highlighting an innovative path forward for higher education.

“The growing need for upskilling, workforce development, and new learning options is pressuring institutions to evolve, work closer with the business sector, and look beyond the conventional means of delivering higher education,” said Chris Morgan, Intrapreneur of Lifelong Learning at Jenzabar. “With Campus Marketplace, colleges and universities can attract non-traditional learners by delivering proven, compelling alternative learning programs out of the box – all of which align with local, regional, and nationwide business needs.”

Campus Marketplace enables institutions to register enrolled and unenrolled learners alike in non-traditional learning programs through a branded online storefront, giving students the ability to purchase a-la-carte courses through a familiar digital buying experience. It also enables institutions to manage dual-enrollment partnerships, offer membership and subscription plans, and gain insight into course profitability.

By incorporating strategic marketing services from Spark451, a Jenzabar company, Campus Marketplace empowers institutions to build brand awareness and expand the reach of their programs. With tailored content and advertising to attract their right-fit students, colleges and universities can drive qualified traffic to their website, expand program visibility, and grow non-traditional student populations.

“We are so excited that Campus Marketplace was named the best solution for next-generation schools, as it underscores Jenzabar’s mission and the Campus Movement, our commitment revolutionizing higher education,” said Ling Chai, President, Founder, and CEO of Jenzabar. “Together with innovative, forward-looking institutions, we can give students what they want: the opportunity to achieve their full potential in whatever field they dream.”

Resources

• To learn more about Campus Marketplace powered by Jenzabar, visit: https://jenzabar.com/product/campus-marketplace

About Jenzabar
Created out of a passion for education and a vision for technology, Jenzabar offers disruptive, innovative software solutions and services that empower students’ success and help higher education institutions meet the demands of the modern student. Over 1,350 higher educational campuses harness Jenzabar solutions for improved performance across campus and a more personalized and connected experience for the student. For further information, please visit www.jenzabar.com or on Twitter @Jenzabar or on LinkedIn.