LOS ANGELES--(BUSINESS WIRE)--iQIYI International is proud to announce the launch of its new and updated Spanish language page, bringing even more Asian content to its Spanish-speaking users. With the launch set for April 4th, 2023, iQIYI International will also be introducing a reality show, “The Hidden Character: Unmasked,” which will be premiered exclusively on the platform globally in April.
In addition to the Korean reality show premiere, iQIYI International will bring over 500 TV series and movies to its Spanish website, many of which will feature Spanish dubbing or subtitles. Some of the most extensive Chinese TV series, such as "Nothing But You," “Pledge of Allegiance,” and a highly anticipated Korean reality dating series, will be among the offerings.
iQIYI is committed to taking Asian storytelling to new heights and providing premium pan-Asian content to international and regional audiences, producing nearly hundreds of movies and TV shows annually. iQIYI International will expand its reach to Spanish-speaking countries such as Spain and Mexico and other countries in Latin America, providing access to its extensive library of Asian dramas, including Thai, Filipino, Korean, and Malay content.
"We're excited to introduce our Spanish-speaking users to our updated Spanish page and all the amazing content we have to offer," said Danhao Geng, Senior Vice President of iQIYI. "With the Video Streaming (SVoD) segment expected to grow to 1.64 billion users by 2027, we are confident that our expansion into the Spanish market will be a great success."
To mark the launch and new content, iQIYI International is going to run a big promotion for its annual membership card from April 4th to April 9th, with up to 50% off for annual membership VIP cards in Mexico.
The video streaming market is projected to grow globally, with revenue expected to reach US$ 95.35 bn in 2023 and an annual growth rate of 9.48% projected from 2023-2027. With its updated Spanish page launch and new content offerings, iQIYI International is well-positioned to continue its growth and expansion into the Spanish-speaking market.