NASHVILLE, Tenn.--(BUSINESS WIRE)--Joi Women’s Wellness (Joi), a modern, proactive approach to women’s health care, today announced the company’s official nationwide launch and availability of its hormone optimization and peptide therapy treatments, as well as the introduction of a new telehealth platform that provides a goals-based, customizable experience to help women own their health journey and manage the hormone and age–related changes to their bodies. Joi offers health coaching and tailored treatments to help women feel their best from the inside out.
Nearly half of women aged 30 to 60 have experienced symptoms of hormonal imbalance and say that hormones have negatively affected their overall well-being. Yet, they are likely to be dismissed when raising these concerns to doctors. Recent studies have found 66% of women feel their health concerns are misunderstood and 84% feel their concerns are dismissed by clinicians.
Founded by husband-and-wife Josh and Katy Whalen, who have experienced the power of hormone optimization and peptide therapies themselves and have since become experts on these treatments, Joi was developed alongside top medical experts specializing in anti-aging and regenerative medicine to help women take back control of their health.
“After struggling with infertility and then finally having my two children, I found myself frequently feeling fatigued, hormonal, and struggling with brain fog. It wasn’t until I began optimizing my hormones and using peptide therapy, that I started feeling like myself again,” said Katy Whalen, co-founder and CEO of Joi. “It was unbelievable to me that these therapies weren’t a regular part of women’s healthcare, especially as they go through the major hormonal and age-related changes postpartum and during perimenopause or menopause. Our mission at Joi is to make these science-backed and effective therapies accessible to women across the U.S. through an experience that is entirely virtual and highly tailored to their needs. It can be overwhelming to know where to start, especially if you’re new or unfamiliar, but Joi is designed to be with you every step of the way.”
Joi’s approach is focused on holistic preventative care, understanding the root cause of a patient’s symptoms to then create custom treatment plans to help them reach their goals. Everyone’s health journey is different, and Joi offers personalized one-on-one solutions based on needs, not one-size fits all.
Popular Joi Treatments
Joi offers goal-based treatments including GLP-1 medications for weight loss (insurance options available); peptide therapies for gut health, inflammation and healing, hair and skin health, energy and vitality; and hormone optimization for better mood, weight loss, better sex and improved energy levels.
How It Works
The Joi experience is simple and straightforward. Patients begin the process by scheduling a $25 online healthcare visit with one of Joi’s medical providers to discuss health concerns and goals. If needed, patients will then complete comprehensive labs to check key biomarkers. From there, Joi’s medical team provides patients with a personalized health report based on lab results and health goals that outlines a customized treatment plan. Once the patient determines which treatments they’d like to move forward with, they are shipped straight to their door.
Goals-Based Approach
Joi offers 1:1 coaching to help keep patients on track to reach their health goals, including monthly virtual check-ins and unlimited messaging. Patients also get access to private group coaching workshops as well as a 20% discount on supplements. As part of the Joi family, patients will also get unlimited follow-ups to fine-tune treatment plans. Additionally, the company offers multiple lab options, including the ability to send a nurse or licensed phlebotomist to a patient’s home or office.
“Women are typically dismissed by their doctors when they bring up struggling with weight gain, brain fog, low energy levels, and other symptoms associated with hormone and age-related changes,” said Dr. Amy Killen, Medical Expert at Joi. “It can be hard for women to advocate for themselves and insist that doctors check their hormone levels and look into alternative therapies to help with aging. Joi eliminates all those barriers and puts women back in the driver seat of their healthcare journey. All the available treatments are science-backed, and the treatment regimens are based on each patients’ biology to ensure they are effective. Joi makes sure all women have the tools they need to feel and look their best from the inside out–from initial assessment to ongoing support and tailored solutions.”
To learn more, visit choosejoi.co.
About Joi Women’s Wellness
Joi Women’s Wellness was created to address the massive gap in women’s healthcare for treatments related to hormonal and age-related changes. Joi offers a proactive, accessible and comprehensive care experience for women looking to slow down the effects of aging. Joi’s personalized, diagnostic approach creates a unique plan that is tailored to every woman. Whether it’s hormonal imbalance, the natural effects of aging or factors like fatigue and low sex drive, Joi is here to help with a range of science-backed, customizable treatments focused on hormone optimization and peptide therapies. Joi is a place where women can find answers, manage their health holistically, and truly start to feel like themselves again.
