Westlake Royal Building Products Launches Interactive “Immersive” Experience

HOUSTON--()--Westlake Royal Building Products has introduced the Immersive Experience - an online 3D interactive program designed to showcase exterior products from all Westlake Royal brands. The Immersive Experience invites participants to explore product, color and texture options for enhancing the exteriors of three unique homes with different price points and six different color schemes per house.

Contractors, builders, architects and homeowners can discover the boundless array of materials and expressive color palettes available from Westlake Royal Building Products as they explore the Custom Home, Mid-Range Home and Multi-Home Builder designs. The program begins with an avatar introduction, providing an overview of each home and product selections where users can interact and select key hotspots to learn about product details and color options. Easily travel around the front and rear elevations of the home, engaging with different interactive features along the way.

“Immersive shows how our family of brands work together to meet any home demand,” said Steve Booz, vice president, marketing, Westlake Royal Building Products. “We developed this interactive program to inspire and educate people on how multiple surface changes work together to create boundless opportunities for customizing home exteriors with our vast array of products.”

Three Unique Home Designs

On the Custom Home exterior, the six schemes feature roofing from DaVinci® Roofscapes, TruExterior® Siding and Trim, Eldorado Stone® and Cultured Stone® sidewall treatments, Zuri® Premium Decking and Kindred® outdoor elements. The textures and colors amplify the designs and elevate the senses.

For the Mid-Range Home exterior, Unified Steel Stone Coated Roofing and NewpointConcrete Roof Tile options are highlighted, plus Celect® Cellular Composite Siding and Trim and Cedar Renditions aluminum siding. Versetta Stone® sidewall treatments, Zuri decking, Kindred outdoor elements and Atlantic Premium Shutters® help transform the home with boundless designer options.

The Multi-Home Builder exterior features Newpoint Concrete Roof Tile, Foundry® and Royal® Estate siding, plus Versetta Stone sidewall treatment. Mid-America® shutters, Royal Trim and Kindred outdoor materials complete the home tour options.

Boundless Color Options

Coordinating the color palettes for the six schemes on each home required the special talents of Kate Smith, chief color maven at Sensational Color. Using the broad color offering available from each brand, Smith found palettes that harmonized across all products to create enticing schemes meeting the demands of today’s homeowners.

“There were boundless color options to select from within the Westlake brands,” said Smith. “According to the national and regional color trends I’ve researched, we came up with colors and styles that consumers currently find most desirable.

“These include contemporary dark primary colors like black, charcoal and gray. Then there’s a crisp, white modern farmhouse palette. We also relied on some classic color combinations plus timeless neutrals that shine on their own or can coordinate with the brick or stonework on the home designs.”

According to Smith, each Westlake brand had a broad color offering, making it easy to find palettes that harmonize across the products. “One of my favorites is the combination of the Newpoint Saxony Slate in Cheyenne on the Multi-Home Builder,” said Smith. “When paired with the Versetta Stone in Plum Creek, the roof and stonework together work beautifully to set off against the updated deep primary and door colors.”

“Another favorite is the DaVinci Province Slate in the European blend of colors on the Custom Home. When matched with the Eldorado Stone Ledge in Whitecap with the white, pale gray and black, it’s an elegant combination that any homeowner would love.”

Hands-On Resource

The Immersive site (www.WRBPimmersive.com) is the single-source inspirational site for building industry professionals to gain insights into the limitless array of products available from Westlake Royal Building Products.

“As you select different roof options with stone sidewalls and trim, you can quickly see how products enhance a home design,” said Booz. “We’re making boundless happen. With our wealth of building products that take every architectural style to the next level, the Immersive tool shows how we give visions dimension.”

The three home designs used in the Immersive Experience appeal to different needs of builders. The Custom and Mid-Range Homes were created by BSB Design out of Charlotte, North Carolina. The Multi-Home Builder design concept comes from Larry Garnett Designs out of Glen Rose, Texas.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Moulding, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.


Wendy Bruch


Wendy Bruch