Purdys Chocolatier traveled to the Arctic Circle to bring Canadians a true taste of Christmas.

Purdys Chocolatier is bringing a sprinkle of Christmas magic to Canadians this holiday season with their new North Pole Salted Caramels.

VANCOUVER, British Columbia--(BUSINESS WIRE)--This Christmas, Purdys Chocolatier voyaged deep into the Arctic Circle, where the North Pole lies, to source one special ingredient: polar sea salt. It’s this polar sea salt that’s sprinkled on Purdys’ new, limited edition North Pole Salted Caramels.

The chocolates are crafted from Purdys original 1907 caramel recipe and garnished with flaked polar sea salt that melts in your mouth like snowflakes on Christmas Day. Purdys worked with BC-based Vancouver Island Sea Salt to create a custom batch of polar sea salt to top their new North Pole Salted Caramels.

“We’ve been famous for our caramel since 1907, but this is our first time using polar sea salt. It’s a flaked sea salt that brings out the buttery notes of the caramels and the creamy cocoa notes of the milk chocolate. I can’t wait for our customers to try it,” says Rachel McKinley, Master Chocolatier.

Purdys North Pole Salted Caramels come in a 16-piece box that retails for $24. The chocolates are available in-shop and online for a limited time starting December 1, 2022.

“We’re passionate about making Christmas magical for Canadians,” says Julia Cho, Content & Marketing Manager. “Our chocolates bring so much joy to people around the holidays, and we wanted to make our most festive chocolate yet with our North Pole Salted Caramels.”

Purdys has also made a $10,000 donation to the Arctic Children and Youth Foundation through their philanthropic initiative, Purple Partnerships, to support the foundation’s efforts to protect the well-being and health of children and youth in Nunavut.

Purdys has additional Christmas gifts available in-shop and online, including their Dear Santa collection that supports partnering children's hospital foundations. To learn more about Purdys Dear Santa campaign, visit www.purdys.com/dear-santa

To learn more about their epic journey to the Arctic for their North Pole Salted Caramels, visit www.purdys.com/northpole.

To learn more about Purdys 2022 Christmas collection, visit www.purdys.com/christmas-gift-guide.

About Purdys Chocolatier

Purdys Chocolatier has been Canada's favourite chocolatier since 1907. With over 100 years of being a proud, family-owned company, Purdys' values remain rooted to their communities by investing in their health and well-being. While they continue to craft great chocolate, they are just as passionate about giving back through campaigns like Dear Santa, and their Purple Partnerships initiative where they support amazing organizations and their missions.