-

NielsenIQ Announces New Chief Financial Officer

Michael Burwell to be appointed CFO effective January 3, 2023

CHICAGO--(BUSINESS WIRE)--NielsenIQ, the leading global consumer intelligence company, today announced that Michael (Mike) Burwell will join the company as Chief Financial Officer, effective January 3, 2023. Burwell brings a wealth of experience in capital markets and global financial leadership to the role.

With NielsenIQ’s acquisition by Advent International long complete, and the company’s transformation well underway, Chandler Bigelow will leave NielsenIQ after a transition period on January 31, 2023.

Burwell has led multiple finance organizations and worked with capital markets on behalf of publicly traded companies. Most recently, he served as the CFO of privately held Datavant, a health analytics company that is working to connect the world’s health data. Prior to that, he was the CFO of Willis Towers Watson, a publicly traded data and insights-driven global advisory company. Burwell spent over 32 years in a number of senior leadership positions at PwC, where he assisted companies with mergers and acquisitions, IPOs, valuation, and integration.

“We are thrilled to welcome Mike Burwell to the NielsenIQ team at this critical moment in our transformation,” said Jim Peck, Executive Chairman and Chief Executive Officer. “Mike's experience will help support our efforts in driving sustainable growth, managing our cost base, and executing our strategic initiatives. I would like to thank Chandler Bigelow for his tireless leadership in navigating NielsenIQ’s acquisition by Advent International, as well as our own M&A activity and growth strategy. He has been a great business partner and friend, and I wish him well in all his future endeavors.”

''I am honored to have this opportunity to join NielsenIQ. In all my interactions with the company and its people, I have been impressed with the strength of leadership, commitment to clients and collaborative and inclusive culture. I look forward to contributing to the future success of the company,” said Mike Burwell.

About NielsenIQ

NielsenIQ, a global consumer intelligence company, delivers the gold standard in consumer and retail measurement, through the most connected, complete, and actionable understanding of the evolving global, omnichannel consumer. NielsenIQ is the source of confidence for the industries we serve and the pioneer defining the next century of consumer and retail measurement. Our data, connected insights, and predictive analytics optimize the performance of CPG and retail companies, bringing them closer to the communities they serve and helping to power their growth.

NielsenIQ, an Advent International portfolio company, has operations in 90+ markets, covering more than 90% of the world’s population. For more information, visit NielsenIQ.com

Contacts

NielsenIQ


Release Versions

Contacts

More News From NielsenIQ

NIQ: How APAC Consumers Will Shop in 2026 as Trust, Value, and Technology Redefine Growth

SINGAPORE--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a leader in consumer intelligence, today released its APAC Consumer Outlook Guide to 2026, outlining the consumer trends and 2026 consumer behavior that will shape how shoppers make decisions in the year ahead. Despite an improvement in overall consumer confidence, NIQ finds that consumers across Asia Pacific remain careful with their spending. Many have adjusted to price changes, but they are not yet ready to spend more freely. How APAC Consum...

NIQ Joins TikTok Marketing Partners Program Earning Media Mix Modeling Badge

NEW YORK--(BUSINESS WIRE)--NIQ, a global leader in consumer intelligence, has earned a partner badge in TikTok’s newly launched Media Mix Modeling (MMM) program – a focus area within TikTok’s Marketing Partners Program. The Marketing Partners Program is composed of carefully selected third-party partners across different categories and specialties who have met TikTok’s rigorous standards for quality and expertise. Badging signals advanced proficiency in media analytics, ensuring state-of-the-ar...

NIQ and Amazon Marketing Cloud (AMC) Collaborate to Measure Reach and Impact of Cross-Platform Ad Campaigns in Italy

CHICAGO--(BUSINESS WIRE)--NIQ and Amazon Marketing Cloud (AMC) have announced a new collaboration to study the effectiveness of cross-platform advertising across linear TV and Amazon Ads inventory in Italy. Through the collaboration advertisers and agencies will gain actionable insights into the relative performance of ad placements across digital, linear TV and streaming environments, including how each contributes to incremental reach and influences product purchases on Amazon’s ecommerce pla...
Back to Newsroom