Europe Electric Lawn Mowers Market Report to 2027 - Development of Robotic Lawn Mowers Presents Opportunities - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Europe Electric Lawn Mowers Market - Comprehensive Study and Strategic Assessment 2022-2027" report has been added to ResearchAndMarkets.com's offering.

The Europe electric lawn mowers market was valued at USD 2.4 billion in 2021 and is expected to reach USD 4.2 billion by 2027, growing at a CAGR of 9.79%. The growth is attributed to the rising integration of sustainable practices into landscapes and significant innovations in battery technology. Therefore, lithium-ion technologies are expected to support the demand for electric lawn mowers across the region.

Urban green spaces are expected to gain momentum across Europe as these are considered key contributors to sustainability. The EU'S 2030 biodiversity strategy aims at bringing green infrastructure back into cities. Hence, such initiatives are expected to boost the green areas across Europe, thereby boosting the demand for electric lawn mowers in the market.

The increasing government initiatives to maintain lower noise levels encourage the launch of new electric lawn mower models with lower noise emissions. For instance, Directive 2000/14/ of the European Commission has set various regulations and guidelines for the noise emissions of outdoor equipment.

The high penetration of the tech-savvy population backed by high-income levels is encouraging the demand for robotic lawn mowers and enhancing user experience. These lawn mowers provide higher efficiency, high speed, better feedback, and controlled operations compared to other manually operated mowers, supporting their demand in the market.

The vendors are expanding their product line through the constant development of advanced electric lawn mowers. For instance, in December 2020, Husqvarna announced the launch of its commercial robotic lawn mower CEORAT, which is ideal for mowing large areas of around 12 acres from Q1 2022 in select European countries such as the UK, Sweden, the Netherlands, Switzerland, Denmark, and others.

Key Highlights

• In Germany, mowing a lawn on Sundays, holidays, and between 8 PM and 7 AM can lead to a penalty. Thus, the demand for noiseless equipment generates sales of battery-powered lawn mowers.
• The volatility of raw material prices seriously threatens vendor profit margins.
• The high labor cost across various European countries such as France, Sweden, Italy, and others is encouraging the adoption of autonomous/robotic lawn mowers in the market.
• In 2021, the EU imported nearly 45% of gasoline from Russia. The high reliance on gasoline is creating several challenges for the European market, propelling the demand for electric lawn mowers across the region.
• The cost of preserving the environment in lawns and gardens has been growing in recent years, which is expected to boost the electric walk-behind lawn mowers market. It is projected that the development of green spaces and eco-cities is a big catalyst for the electric lawn mowers market.
• In 2021, Europe accounted for nearly 24% of golf course development projects worldwide. Moreover, between 2016 and 2020, the region opened nearly 80 new golf courses. Hence, such developments are driving the demand for electric ride-on mowers in the market.

Key Questions Answered:

1. How big is the Europe electric lawn mower market?

2. What is the growth rate of the Europe electric lawn mower market?

3. Who are the key players in the Europe electric lawn mower market?

4. What are the major factors driving the growth of the Europe electric lawn mower market?

5. Which country is contributing the largest Europe electric lawn mower market share?

Market Dynamics

Opportunities & Trends

• Development of Robotic Lawn Mowers
• Increasing Cover of Green Spaces & Green Roofs
• Growth in Landscaping Industry
• Advances in Battery Technology
• Development of Smart Cities

Growth Enablers

• Growing Demand from Golf Course End-Users
• Increasing Manufacturer-Led Programs & Initiatives
• Growing Inclination Toward Sustainability
• Rising Gasoline Prices
• Lower Maintenance & Operating Cost

Restraints

• Rise of Drought-Tolerant Landscaping & Growth of Artificial Grass Usage
• Volatility in Raw Material Prices Affecting Vendor Margins
• Increased Competition from Chinese Vendors
• Lower Efficiency Than Gasoline Lawn Mowers

Market Segmentation

Market Segmentation by Product

• Walk-behind Mowers
• Robotic Lawn Mowers
• Ride-on Mowers
• Standard Ride-On
• Zero-turn Lawn Mower
• Lawn Tractors
• Garden Tractors

Market Segmentation by End-user

• Residential Users
• Professional Landscaping Services
• Golf Courses & Other Sports Arenas
• Government & Others

Market Segmentation by Power Source

• Electric Corded
• Battery-Powered

Market Segmentation by Blade Type

• Cylinder Blades
• Deck/Standard Blades
• Mulching Blades
• Lifting Blades

Market Segmentation by Drive Type

• Manual Drive
• AWD (All-wheel Drive)
• FWD (Front-wheel Drive)
• RWD (Rear-wheel Drive)

Market Segmentation by Start Type

• Key Start
• Push Start
• Recoil Start (Pull/Manual/Rewind Start)

Market Segmentation by Distribution Channel

• Offline
• Online

Market Segmentation by Geography

• Europe
• UK
• Germany
• France
• Italy
• Spain
• Sweden
• Netherlands
• Belgium
• Poland
• Switzerland
• Finland
• Austria

Key Vendors

• AriensCo
• Deere & Company
• Honda Motor Company
• Husqvarna Group
• Robert Bosch
• Stanley Black & Decker
• STIGA Group
• The Toro Company

Other Prominent Vendors

• Alfred Karcher SE & Co. KG
• AL-KO Gardentech
• AS-Motor
• Briggs & Stratton
• Chervon Group
• Cobra
• Einhell Germany AG
• Emak S.p.A
• E.Zicom
• Generac Power Systems
• Greenworks Tools
• Grey Technology (GTECH)
• Hanghou Favor Robot Technology
• IRobot
• LG Electronics
• LINEATIELLE s.r.l
• Makita
• Mamibot
• Masport
• Milagrow HumanTech
• Ningbo NGP Industry Co., Ltd.
• Positecgroup
• STIHL
• SUMEC Group Corp.
• Techtronic Industries
• Textron Inc.
• The Kobi Company
• Volta
• WIPER SRL
• YAMABIKO
• Zipper Maschinen GmbH
• ZHEJIANG TIANCHEN INTELLIGENCE & TECHNOLOGY CO., LTD.
• Zucchetti Centro Sistemi S.p.a

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