Secfi launches ‘Secfi Wealth’ — a fully independent RIA — to provide startup founders and employees with financial planning and investment management

Secfi, the leading provider of equity planning, financing, and investing, builds upon its expertise to bring modern wealth management solutions to startup employees.

SAN FRANCISCO--(BUSINESS WIRE)--Secfi, the leading provider of equity planning, today announced the launch of Secfi Wealth, offering personalized financial advice, investment management, and access to alternative investments opportunities for those with startup equity. As a registered investment advisor (RIA), Secfi will now expand on its equity planning expertise to provide comprehensive financial advice and ongoing investment management specifically for the startup community.

Equity is the most exciting yet daunting aspect of a startup employee’s financial life, and requires dedicated expertise and guidance to get it right. The startup community is underserved by today's wealth managers who lack extensive experience with stock options, advanced tax planning, and a deep understanding of venture valuations. In addition, they often require clients to have at least hundreds of thousands of dollars in investable assets. Secfi provides investment advice when it matters most — early in one’s financial life — which is why Secfi doesn’t require a minimum amount of investable assets to work with an advisor.

Secfi brought John Morrison on to lead the design and management of client portfolios, as well as educate clients on investing. John brings over a decade of portfolio management experience to Secfi. He was a portfolio manager of systematic active strategies at Dimensional Fund Advisors for several years. He also spent a number of years evaluating alternative investments from a risk management point of view at Goldman Sachs, and consulted at Bain and Company.

“We listen to our clients and build a portfolio that suits them and their unique situation. Our goal is to save them money, make them money, and/or lower their risk by taking a systematic, data driven approach to investing while controlling what we can control in the structuring and management of their portfolio,” said Morrison. “Many of our clients reached their current level of financial wealth by taking a chance at a startup, working hard, and reaping outsized returns as a result. We help them grow that wealth in a way that avoids single points of failure so they can have the freedom to live the life they want to live and potentially take another chance on something with confidence.”

“Startup equity is an important gateway to future wealth, which is why it’s key that it be incorporated into financial planning,” said Frederik Mijnhardt, CEO and Co-Founder of Secfi. “Historically, access to this level of expertise and wealth management would be limited to startup founders. But the reality is that it’s needed by all levels of startup employees. We’ve been waiting for this day ever since we started Secfi to provide a holistic offering to our clients.”

With this additional offering, startup employees receive access to specialized expertise in pre-and post-IPO equity planning, stock option exercise and selling strategies, tax planning, preparation and filing, secondary and tender offers, and investment diversification creating a one-stop shop for employees to understand their choices around their stock options and how this impacts their larger financial goals.

Since 2017, Secfi has been the startup community’s leading equity advocate, and has worked with employees from 90% of all U.S. unicorns including Airbnb, Palantir, and Doordash, helping them understand, maximize, plan, and provide cash to unlock the value of their stock options. More than 30,000 startup employees have used Secfi’s platform for equity planning, representing $48 billion in equity.

About Secfi

Secfi is trusted by startup employees for equity planning, stock option financing, and wealth management. We’re the first to provide a digital platform for equity planning, 1:1 financial advice, and ongoing investment management, as well as financing products that enable employees to own a stake in the company they helped build. We’ve worked with employees from more than 90% of all U.S. unicorns, and built more than 30,000 equity plans worth $48B in equity value. As an expert in valuing private companies, Secfi has studied and underwritten hundreds of high-growth startups. For more information, please visit www.secfi.com.

Investment management and financial planning products and services are offered by Secfi Advisory Limited, an SEC-registered investment adviser. Brokerage products and services (including stock option financing) are offered by Secfi Securities LLC, member FINRA/SIPC.