UNest Launches First of its Kind Crypto Solution for Families

– Provides New Avenue for Parents to Build Generational Wealth Alongside Traditional Investment Assets –

LOS ANGELES--(BUSINESS WIRE)--UNest, the leading family investing app that makes it easy for parents to build a brighter future for their kids, today announced the launch of UNest Crypto, becoming the industry’s first all-in-one financial solution for parents and kids to offer digital assets. In addition to the company’s existing lineup of managed portfolios, parents can now add crypto to their child’s UNest account.

The company recently surveyed its members to gauge their sentiment on digital currencies and 60% of respondents said that they believe in crypto's long-term potential. Additionally, more than half indicated that they would like to incorporate crypto into their child’s portfolio alongside traditional assets such as ETFs.

“We know from speaking with our community that Millennials and younger generations are bullish on crypto,” said UNest Founder and CEO, Ksenia Yudina. “The current system doesn’t offer an easy entry point for parents who want to buy digital currencies for their kids. We are changing that by providing a simple on-ramp integrated within our current platform, creating new ways for families to kickstart their children’s financial journeys.”

UNest Crypto is a streamlined way for the crypto-curious community to access the burgeoning asset class within UNest’s existing offering, marking the first all-encompassing ecosystem for family finances. Through the app, parents can easily manage their current advisor-guided portfolios, invest in green funds, invite friends and family to contribute to their child’s account, earn rewards, and now they have the option of adding crypto to the mix.

The innovative feature allows members to seamlessly choose from a curated selection of 10 popular cryptocurrencies such as Bitcoin, Ethereum, and Solana and they can get started with as little as $5 per month. The new offering is focused on helping families save and invest responsibly, emphasizing educational resources within the app to empower parents and guardians to make smart financial decisions.

UNest has already helped over 500,000 parents and kids build a lasting financial legacy for their families. With the addition of UNest Crypto, parents now have the opportunity to incorporate digital assets as part of a holistic financial plan.

About UNest

UNest is a purpose-driven fintech company empowering parents to invest and save for their kids’ future. Since launching in February of 2020, UNest has helped thousands of families give their children a financial head-start and road map. Opening a UNest Investment Account for Kids requires no paperwork and takes just five minutes to set up through its award-winning app. UNest leadership team includes senior team members from MoneyLion, Marqeta, Truebill, and Capital Group. The North Hollywood company is backed by leading investors including Anthos, The Artemis Fund, Franklin Templeton, AltaIR Capital, Launchpad Capital, OneWay Ventures, Unlock Venture Partners, Northwestern Mutual Future Ventures, Bitfury, and NBA All-Star Baron Davis. UNest Securities LLC is a FINRA registered broker-dealer. To learn more visit www.unest.co.

Any and all offers related to cryptocurrency are made by UNest Crypto, LLC. This is not an offer to buy or sell any securities or invest in any particular strategy. This offer is not affiliated with UNest Advisors, LLC or UNest Securities, LLC. UNest Crypto accounts are not UTMA/UGMA’s. They are individual brokerage accounts in your name and are treated as such for tax, reporting and legal purposes.