LOS ANGELES--(BUSINESS WIRE)--For the second consecutive year, Swimply and Colin’s Hope will partner to champion water safety. This year in honor of World Drowning Prevention Day, the two brands will deliver a multi-channel educational campaign focused on teaching parents, caregivers, and children safer behaviors around water to prevent drowning. The brands will also provide all Swimply Hosts free Water Watcher bracelets to share with Guests.
“We look forward to continuing to build on our commitment to safety by partnering with Colin’s Hope to deliver water safety resources and education, like the water watcher pledge and virtual water safety lessons, to our community of Hosts and Guests,” said Swimply’s Head of Trust & Safety Garrett Kelly. “Our mission is to improve the quality of life for families everywhere, and responsible recreation is at the heart of that mission.”
How Swimply and Colin’s Hope support water safety together:
Each year, over 236,000 people around the world are lost to preventable drowning.
All ages.
All races.
All genders.
All socioeconomic levels.
All kinds of water.
Water injuries in pools and hot tubs across the U.S. spiked by 17 percent during last year’s pandemic summer, according to a recent report by the U.S. Consumer Product Safety Commission (CPSC). The same report notes that child drownings continue to be the leading cause of unintentional death among children ages 1 to 4 years old.
“Drowning is fast, silent, and preventable,” said Colin’s Hope Executive Director Alissa Magrum. “We are grateful for any opportunity to provide safety resources that will ultimately keep people safer around water, and are thankful to be working with Swimply to advance this important mission.”
The #SwimplySafer campaign will leverage the following tools provided by Colin’s Hope to promote safety to Swimply’s community of Hosts and Guests:
- The Water Safety Quiz
- Water Watcher Pledge
- Water Safety Lessons
- Water Safety Tips
- Water Safety Games
Free Water Watcher bracelets will also be made available to all Swimply Hosts. Always assigning a Water Watcher is one of the simplest ways to prevent drowning, according to Magrum.
“Designating an undistracted adult (a Water Watcher) to always watch children in and around the pool is critical to drowning prevention,” said Magrum. “The education cards and bracelets we provide are a physical reminder of the incredible responsibility every Water Watcher has.”
Social Media Links:
Swimply: @swimply
Colin’s Hope: @colinshope
About Swimply:
Swimply is a marketplace that connects owners of underutilized swimming pools and spaces with people seeking to gather, swim and escape locally. The company is trailblazing the experiential-based sharing category and creating an entirely new income stream for homeowners with pools that are otherwise used just 15 percent of the time. For swimmers, Swimply is disrupting the multi-billion dollar aquatic space and providing an option for the 96 percent of Americans that do not have access to a pool. The company was founded in 2019 and is headquartered in Los Angeles, California. Swimply is backed by Mayfield, GGV, Norwest Ventures and other notable angels. Learn more on www.swimply.com.
About Colin’s Hope:
Founded in 2008, Colin’s Hope is a trusted voice for water safety and drowning prevention resources. To date, the organization has taught nearly a million families across the United States what they need to know and how to prevent drownings. Colin’s Hope is a registered 501(c)(3) non-profit.
