Whole Foods Market Teams Up with Camila Alves McConaughey to Celebrate National Ice Cream Day

Ice cream and frozen treats are 25% off at Whole Foods Market through July 19 with an extra 10% off for Prime members

AUSTIN, Texas--(BUSINESS WIRE)--Today, Whole Foods Market announces a new ice cream sundae collaboration with New York Times Bestselling children’s book author and mom, Camila Alves McConaughey, in celebration of the retailer’s annual frozen treats sale. McConaughey was tapped to develop an exclusive ice cream creation—her Taco Sundae—to be enjoyed at limited-time ice cream pop-ups on National Ice Cream Day at three Whole Foods Market stores.

The first 500 customers at each of the three stores on July 17 between 1-4 p.m. local time will have the opportunity to experience complimentary servings of McConaughey’s ice cream creation for themselves. Participating Whole Foods Market stores include:

• LOS ANGELES / Burbank: 3401 W Olive Ave., Burbank, CA 91505
• NEW YORK / Brooklyn: 214 3rd St, Brooklyn, NY 11215
• AUSTIN / Lamar: 525 N Lamar Blvd., Austin, TX 78703

McConaughey’s Taco Sundae features 365 by Whole Foods Market Salted Caramel Ice Cream, crumbled Siete Foods Gluten Free Grain Free Taco Shells and Rip Van Dutch Caramel and Vanilla Wafels, all topped with 365 by Whole Foods Market Organic Salted Caramel Sauce. Customers can shop the recipe ingredients starting today with the launch of a shoppable Ice Cream Sundae menu on Whole Foods Market on Amazon pending product availability in your area.

“When it comes to ice cream, it’s all about the childhood inspiration for me. In Brazil, we love salty sweet combinations like salted caramel and dulce de leche, and the taco shells add the perfect crunch. Not only is this Taco Sundae delicious and kid-friendly, it’s made from ingredients that live up to Whole Foods Market’s high Quality Standards – perfect for celebrating National Ice Cream Day,” said McConaughey.

Joining McConaughey with their own unexpected, elevated ice cream sundae creations are recipe developers Molly Baz (@mollybaz), Joanne Molinaro (@thekoreanvegan) and Shanika Graham-White (@orchidsnsweettea_), as well as members of the Whole Foods Market Culinary Team and Whole Foods Market social media fans. All creations are shoppable on Whole Foods Market on Amazon pending product availability and feature 365 by Whole Foods Market ice creams.

Now through July 19, the grocer’s ice cream and frozen novelties are 25% off, with Prime members receiving an additional 10% off. The sale extends across frozen treats from 365 by Whole Foods Market brand, fan-favorite brands like Jeni’s and Coolhaus, better-for-you dessert offerings from GoodPop and Yasso, as well as treats from neighborhood creameries across the country (brands vary by region).

All food at Whole Foods Market must meet the company’s rigorous Quality Standards for Food Ingredients, which prohibit hydrogenated fats, high-fructose corn syrup and more than 230 flavors, colors, sweeteners and other ingredients commonly found in food, so customers can enjoy these frozen treats all summer long.

For more details on the National Ice Cream Day pop-up and annual ice cream sale, please visit: https://www.wholefoodsmarket.com/tips-and-ideas/summer/ice-cream-recipes.

About Whole Foods Market

For more than 40 years, Whole Foods Market has been the world’s leading natural and organic foods retailer. As the first certified organic national grocer, Whole Foods Market has more than 500 stores in the United States, Canada and the United Kingdom. To learn more about Whole Foods Market, please visit https://media.wholefoodsmarket.com.