Baskin-Robbins Celebrates National Ice Cream Day with New Flavor of the Month, OREO® S’mores, and Dedicated Holiday Deal

“Seize the Yay” with Baskin-Robbins’ new limited-time flavor and $5 off for National Ice Cream Day

OREO S'mores (Photo: Business Wire)

CANTON, Mass.--()--Found the best spot at the beach? Finally planned that cross-country road trip? Celebrate wins big and small this July with Baskin-Robbins’ newest ice cream flavor innovation, OREO® S’mores – launching just in time for National Ice Cream Day.

Available for a limited time, OREO® S’mores1 Ice Cream features Toasted Marshmallow and Graham flavored Ice Creams stacked with OREO® Cookie Pieces and Chocolate Cookie Swirls for added crunch. Each element comes together to create an innovative, new take on nostalgic summer flavors – reminiscent of gathering around a campfire with friends and family.

“OREO® S’mores initially launched as an international Baskin-Robbins flavor earlier this year and we are excited to finally bring it stateside as a summer staple,” said Jeanne Bolger, Director of Research & Development for Baskin-Robbins. “This fresh spin on a summertime classic was created to capture the memories made during this special season.”

In addition to debuting a new Flavor of the Month, Baskin-Robbins is celebrating National Ice Cream Day on Sunday, July 17. To celebrate this special holiday, Baskin-Robbins is offering $5 off any purchase of $15 or more from July 17 through Saturday, July 23. Guests can use the code BECOOLER at checkout for online orders. To use in-shop, customers can scan their Baskin-Robbins mobile app coupon during checkout.2 For Delivery, this discount is applied automatically at checkout on orders with DoorDash, Uber Eats, and Postmates.3

For more information on this month’s new scoop and deals at Baskin-Robbins, visit or follow along on Instagram, TikTok, Twitter and Facebook.

1OREO® is a trademark of Mondelēz International group, used under license

2Online Promo Code: Offer valid on online or in-app orders only at participating U.S. Baskin-Robbins locations. Valid on purchase of $15 or more. Expires 7/23/22 at 11:59 p.m. PST. May not be combined with any other promo code, coupon, discount or promotion. Promo code cannot be used multiple times during a single transaction. No substitutions allowed. Void if reproduced, copied, transferred, distributed, purchased, traded or sold and where prohibited or restricted by law. ©2022 BR IP Holder LLC.

Offer valid at participating U.S. Baskin-Robbins locations. Expires 7/23/22. Single-use coupon. Coupon must be presented inside the BR Mobile App and scanned at the time of purchase. Coupon cannot be used more than one time. May not be combined with any other coupon, discount or promotion. Limit one coupon, per device, per visit. No substitutions allowed. Void if reproduced, copied, transferred, distributed, purchased, traded or sold and where prohibited or restricted by law. ©2022 BR IP Holder LLC.

3Offer expires 7/23/22 at 11:59 PM PST. While supplies last. Taxes and other fees still apply. A minimum order of $15 before taxes, fees and gratuities is required. Limited to 1 order per customer. May not be combined with any other offer. See apps for availability. Other fees and taxes may apply. Participating locations only.

About Baskin-Robbins

Named a top snack and beverage franchise in the United States by Nation's Restaurant News in 2020, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream, a full range of beverages and a delicious lineup of desserts including custom ice cream cakes, the Polar Pizza® Ice Cream Treat and take-home ice cream quarts and pints, providing quality and value to guests at more than 7,700 retail shops in 52 countries worldwide. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,400 ice cream flavors and a wide variety of delicious treats. Baskin-Robbins is part of the Inspire Brands family of restaurants. For more information, visit and


Kelly Deininger



Kelly Deininger