School Mornings Just Got Easier With Genestra Brands® HMF® Fit For School Shelf-Stable Probiotics

Genestra Brands^® launches new shelf-stable probiotic formula for kids that tackles daily immune support

RICHMOND HILL, Ontario--(BUSINESS WIRE)--In 2021, Genestra Brands^® celebrated the launch of their shelf-stable HMF^® Probiotic line, a selection of probiotics that go anywhere you go, no longer limiting you to arms reach of the refrigerator. The brand recently introduced it’s newest addition targeting children's immune health, HMF^® Fit For School (shelf-stable). This latest shelf-stable addition joins HMF^® Multi Strain, HMF^® Immune and nine others.

School mornings are busy with making lunches, brushing teeth and packing up last night’s homework - so once in a while, remembering our probiotics falls off the checklist, especially when they’re hidden out of sight in the fridge. Thanks to advances in technology, HMF^® Fit For School (shelf-stable), along with the entire shelf-stable line can be stored at room temperature alongside daily essentials like Zinc and Vitamin D Gummies, supplements kids favour for their easy to take format.

Featuring a delicious natural strawberry-vanilla flavour, HMF^® Fit For School (shelf-stable) plays an important role in supporting children's overall health. It’s ​​combination of proprietary research-driven human strain probiotics targets gastrointestinal health, which as a result, supports the immune system. “It’s important to remember that 80% of our immune system is in our gut. It’s the largest interface and barrier with the environment and because of that, it’s our largest immune organ” says Dr. Nigel Plummer, Ph.D. Dr. Plummer is a globally recognized authority on probiotics and key specialist in research and development for the Genestra Brands^® probiotic line.

Probiotics are crucial in keeping a healthy intestinal balance because they reduce the number of harmful bacteria while replenishing and maintaining beneficial strains at the same time. Studies have shown that children receiving 1 tablet daily containing 50 mg of vitamin C and 12.5 billion CFU of the same probiotic combination provided by HMF^® Fit For School, experienced 33% less upper respiratory tract infections as well as a significant reduction in symptoms such as sore throat and cough.

HMF^® Fit For School (shelf-stable) and other Genestra Brands^® products are available through our authorized retail partners, including Amazon.ca, Well.ca, select health food stores, and are sold directly through many physicians and healthcare practitioners.

About Genestra Brands^® (GenestraBrands.ca):
For over 30 years Genestra Brands^® has supported individualized treatment plans with 350+ professional-grade products in a variety of formats, proven safe, effective and reliable. Genestra values the importance of well-sourced ingredients and careful formulation, consciously ensuring their products are backed by clinical or traditional evidence. They care about their customers and believe in the production of targeted products that make a positive difference in the health of those who choose them. Genestra Brands^® is headquartered in Richmond Hill, ON, Canada. For additional information, please visit https://www.seroyal.ca/our-products/genestra.html.