-

SureWerx™ Acquires Footwear Specialties International

Adds Safety Footwear Portfolio to Growing Global Portfolio of Brands

ELGIN, Ill.--(BUSINESS WIRE)--SureWerx, a leading global manufacturer of safety, tool & equipment products, announced today that it has acquired Footwear Specialties International (FSI). Terms of the acquisition were not disclosed.

Based in Portland, Oregon, FSI is a leading safety footwear company, with solutions marketed primarily under the highly successful brands Avenger Work Boots and Nautilus Safety Footwear. Under the leadership of their President Aaron Atkinson, FSI has launched dozens of new, innovative safety footwear that has propelled the company into a leading position with respect to creativity, innovation, comfort & performance.

“Adding Avenger Work Boots and Nautilus Safety Footwear to our growing, world-class portfolio of SureWerx brands moves us further toward our goal of becoming the global leader in Safety & Productivity,” said SureWerx CEO Chris Baby. “FSI offers an ever-growing range of high-quality, innovative safety footwear for all professional applications. Whether you work in a warehouse, a manufacturing plant, on a construction site, or in the service and utilities sectors, FSI has a proven, solution-based product that not only protects you from injury but also improves your quality of life.”

“FSI has always focused on delivering the best in safety footwear for professionals across many industry verticals,” said Aaron Atkinson, President. “Joining SureWerx will enable us to accelerate our growth in existing channels, while at the same time expanding our reach into the extensive SureWerx distributor network.”

About SureWerx

Co-headquartered in Vancouver, British Columbia, and Elgin, Illinois, SureWerx is a leading global supplier of professional safety products, tools, and equipment. SureWerx markets its products:

In Canada under the JET, Strongarm, ITC, STARTECH, Pioneer, Ranpro, PeakWorks, Sellstrom, Jackson Safety, Due North, and K1 brands.

In the United States under the American Forge & Foundry, Pioneer, PeakWorks, Sellstrom, Jackson Safety, ADA Solutions, Due North, and K1 brands.

In Europe under the Jackson Safety, Sellstrom, Balder, Due North, and K1 brands.

SureWerx offers unparalleled access to its brands through its partner distributor network servicing the industrial, construction, safety, automotive aftermarket, healthcare, and food production markets globally. More information can be found at www.SureWerx.com.

About Footwear Specialties International LLC.

Headquartered in Portland, Oregon, and founded in 1996, FSI specializes in innovative, performance-based safety footwear solutions for professional workers across all industries. FSI operates and manages two leading safety footwear brands – Avenger Work Boots and Nautilus Safety Footwear. For more information please visit: www.footwearspecialties.com

Contacts

Rishi Sharma
SureWerx VP Mergers & Acquisitions
rsharma@surewerx.com

SureWerx LogoSureWerx Logo

SureWerx


Release Versions

Contacts

Rishi Sharma
SureWerx VP Mergers & Acquisitions
rsharma@surewerx.com

More News From SureWerx

SureWerx® Announces Launch of Dickies® Safety Footwear Platform

ELGIN, Ill.--(BUSINESS WIRE)--SureWerx®, a leading global provider of safety, tool & equipment products, is pleased to announce the upcoming launch of Dickies® Safety Footwear, a comprehensive new footwear platform set for delivery in the fourth quarter of this year. Built on over a century of workwear authenticity, the Dickies® Safety Footwear collection delivers jobsite-ready performance without compromise. The lineup will include a broad range of safety-toe and soft-toe options engineere...

SureWerx Announces Strategic Leadership Transition to Drive Future Growth

CHICAGO--(BUSINESS WIRE)--SureWerx, a leading global manufacturer of personal protective equipment, safety products, tool and safety solutions today announced the appointment of Scott Dowell to Chief Executive Officer, effective May 27, 2025. Dowell will lead SureWerx’s global operations, reinforcing the company’s strategic vision and priorities while driving business performance and a continued focus on innovation, digitization and growth. Dowell succeeds Chris Baby, who is transitioning into...

SureWerx® Acquires Reliance Fall Protection®

ELGIN, Ill.--(BUSINESS WIRE)--SureWerx®, a leading global provider of safety, tool & equipment products, announced today that it has acquired Reliance Fall Protection, LLC. Terms were not disclosed. Based in Houston, Texas and Arvada, Colorado, Reliance Fall Protection® began by designing horizontal lifeline systems that allow the reduction of fall height requirements without increased end-loadings. Since its inception in 2000, Reliance Fall Protection® has become a leader in Fall Protectio...
Back to Newsroom