Global Kombucha Market is Forecast to Grow at a CAGR of 17.5% Between 2020 and 2028 - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Global Kombucha Market Outlook 2020: Global Opportunity and Demand Analysis, Market Forecast to 2028" report has been added to ResearchAndMarkets.com's offering.

The global kombucha market is projected to grow at a CAGR of 17.50% during the forecast period. The growing consumer interest in fermented drinks and the changing lifestyles are the key drivers in the growth of the global kombucha market.

Robust Demand for the Awareness of Health Benefits for Consumers

The rising awareness among the consumers about the health benefits of this drink is a primary factor that is contributing to the growth of the market. Increasing demand for natural and healthy food and beverages is also promoting the growth of this market. Kombucha is a healthy drink. Thus the market for this beverage is expected to witness high growth in the near future. Global consumption of the kombucha market is driven by the consumer's inclination towards the nutritional drink and started to prefer functional drinks over fruit juices and carbonated drinks. The market is competitive and driven by an increase in the trend of health and wellness and the growing consumer demand for all the natural ingredients.

Flavored Drinks to Make Crucial Contribution to Growth of Global Kombucha Market

Flavored drinks held the major market share in the kombucha market in 2019. the segment had experienced tremendous growth from the past 3-4 years as the companies have developed traditional drinks with added exotic flavors to attract consumers. Moreover, fruit-flavored drinks are expected to dominate the kombucha market in the coming years due to their added nutritional profiles. Other segments include original kombucha which is also contributing to the growth of the market but not dominating the flavored ones.

Rising Investments in Kombucha Market and Research to Benefit Asia Pacific Market

The Asia Pacific is the fastest-growing region in the kombucha market. China is one of the leading markets for kombucha in the Asia Pacific region. The popularity of packaged kombucha drinks in china remains attributed to their perceived health benefits. In India, the population suffering from joint health problems, including arthritis is also seen attracted more towards kombucha, which is expected to drive the growth of the kombucha market over the forecast period. Owing to the rise in urbanization in the region, along with the easy availability of kombucha on the local retail shelves, especially in countries like Australia, China, Japan, among others are the driving growth markets.

Players to Focus on Expanding Applications in Food and Beverages

The market is fragmented with the presence of numerous private label brands who have been expanding a variety of kombucha drinks in their product portfolio at a competitive price and attractive packaging as compared to the global players. This has intensified the competition among the players in the market of kombucha.

Health aides is a well-known kombucha manufacturer. They are proud to support the health care workers and also serve those in need. They are very proud to announce that they have initiated to donate one million dollars worth of their probiotic packed kombucha, to those on the front lines, health ade believe that those on the front line are working so hard in order to keep us safe and fed so they should be gifted by that probiotic packed kombucha

GT living foods is another brand that announced its new limited offerings for the springtime, named bloom. The product includes a light, floral, crispy, combined jasmine, violet, and elderflower flavor. This trend for organic, natural, and clean labeled beverages is driving the market. However, they have also contributed to the growing awareness about kombucha drinks.

Kombucha breweries international has been catering to the increase in the need for the product by providing common resources and testing standards. As the identification of the alcohol content of the kombucha is imperative for that, companies employed a standardized method to test and control.

Scope of the Report

By Flavor

• Original flavored kombucha
• Regular flavored kombucha

By Type

• Bacteria
• Yeast
• Others

By Region

• North America
• Europe
• Asia Pacific
• LAMEA

Company Profiles

• PepsiCo
• The Hain Celestial Company
• GT's Living Food
• KeVita Inc.
• RedBull
• Buchi Kombucha
• LIVE Beverages
• Reed's Inc.

For more information about this report visit https://www.researchandmarkets.com/r/cew1tt

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