The Bay Appoints Alexander Meyer as Chief Customer Officer

TORONTO--(BUSINESS WIRE)--Today, The Bay is pleased to announce the appointment of Alexander Meyer as Chief Customer Officer. Alexander will be responsible for the ongoing transformation of The Bay’s integrated marketing, media and customer success strategies, with a focus on high growth, brand and personalisation. Reporting directly to Iain Nairn, President and CEO, Alexander will oversee the brand strategy and customer insights, marketing and creative, loyalty, and communications functions for The Bay and Hudson's Bay businesses.

Alexander brings more than a decade of experience with demonstrated success in marketing, digital transformation, product and business development at globally-recognized brands in the retail sector. In 2021, he was named among the top 3 in Australia’s TOP50 CMO list, for a second year in a row. Most recently, for the past five years Alexander served as Chief Marketing Officer for Australia’s THE ICONIC, Australia and New Zealand's largest fashion and sports destination. The Iconic is a member of the Global Fashion Group, the world’s leader in online fashion for growth markets. Prior, he served in senior and C-suite roles at organizations including adidas International, Vans, Quiksilver Inc., and social content start-up Hubrick.

“Alexander’s data-driven, agile approach to marketing will enhance our customer and digital-first strategy, accelerate our growth, build acquisition, enhance loyalty and drive profitability across channels,” says Iain Nairn, President and CEO, The Bay. “The Bay is one of the country’s largest premium lifestyle digital platforms, and we are thrilled to welcome Alexander to help us evolve the customer experience and build our business for the future.”

On his appointment, Mr. Meyer said, “It has been impressive to see the rapid, innovative digital transformation of The Bay, especially over the last year, and I am truly looking forward to joining an iconic, purpose-led company while building a data-driven marketing organization that champions social commerce at the speed of culture to drive connectivity with consumers.”

ABOUT THE BAY
Through a digital-first, purpose-driven lens, The Bay helps Canadians live their best style of life. The Bay operates thebay.com, one of the largest premium life & style digital platforms in Canada featuring Marketplace, with a seamless connection to a network of 85 Hudson's Bay stores. The Bay has established a reputation for quality and style through an unrivaled assortment of products and categories including fashion, home, beauty, food concepts and more. Follow us on our social media channels: Instagram, Facebook, Twitter, TikTok.

The Bay and Hudson’s Bay operate under the HBC brand portfolio. Founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.