Braun Releases World’s Most Efficient Electric Shaver, the Series 9 Pro

The Series 9 Pro Is The Only Shaver To Feature The New ProLift Trimmer, Which Gently Lifts And Cuts The Toughest Hair on 1, 3 and Even 7-Day Beards

BOSTON--(BUSINESS WIRE)--Today, Braun, the world’s most trusted grooming brand, introduced the newest innovation to its portfolio of world-class shavers – the Series 9 Pro. When millimeters matter, Braun continues to better their best and the Series 9 Pro is evolving the grooming game with incredible precision and efficiency.

For guys who enjoy exploring all that life has to offer, sometimes the best routine is not having one. Whether it’s the overdue road trip with a buddy, the spontaneous weekend away with his partner, or crushing that client pitch, grooming shouldn’t be a distraction from what matters most. Enter the Braun Series 9 Pro.

The new Braun Series 9 Pro can clean-up that six-hour stubble or remove up to a seven-day beard, giving guys the flexibility to shave when, where and how often they want.

“The Braun buyer grooms his entire life, not just his face,” said Gary Coombe, CEO P&G Grooming. “He’s a curious curator who values experiences over things. So, we innovated a shaver to meet his needs - whether he’s perfecting his look while putting on the perfect suit or quickly cleaning up that week-old beard at his campsite. Where our Braun guy goes, the Series 9 Pro can keep up.”

Braun’s Series 9 Pro is the only shaver to feature the new ProLift Trimmer, which gently lifts and cuts more hair in every stroke and improves the shaver’s ability to glide over the skin with a low level of friction, providing a pleasant and superior feel against the skin.

Braun’s roots are based in smart design. The Series 9 Pro is the latest innovation that solves guys’ grooming needs efficiently, effectively and ergonomically. Great products do more than get the job done, they adapt to the user's life. That’s the Braun Series 9 Pro.

Consumers can purchase the new Series 9 Pro today at https://us.braun.com/en-us/male-grooming/electric-shavers/series-9-Pro for a suggested retail price of $329.99. For additional information, please visit www.braun.com.

About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. These range from electric shavers and beauty products to hair care appliances. Braun products enjoy worldwide distribution. Please visit http://www.braun.com for the latest news and in-depth information about the Braun brand.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.