A New Approach to Election Data From Boost Innovation

Boost Innovation Inc (Calgary, Alberta, Canada) is building new ways of judging voter opinion amid pressure to accept the status quo

CALGARY, Alberta--(BUSINESS WIRE)--Boost Innovation recently completed a data collection of voters in Calgary ahead of the municipal election. The release on October, 1^st went off silently but as soon as one campaign published the data, opinions and emotions began to fly.

“Our goal in collecting this data was to begin to innovate in the field of election polling. The outrage at a local company attempting to give more accurate insight is, in my opinion, exactly the opposite attitude of what Calgary needs to build businesses here for the future,” says Ken King, Boost Innovation’s Founder & CEO.

The results were shared by one of the campaigns and accusations of bias and inaccuracy immediately followed.

“We have seen miscues in election polling in recent history. We saw it when Mayor Nenshi won, when Donald Trump won, and we even saw examples in the recent federal election. What I know for sure is that there is room in this space for improvement and we are excited to be in the arena of improving the way data is collected around elections on behalf of every voter.”

Moving forward, Boost’s goal is to continue to innovate in the political science field in order to better inform on future elections as well. They strongly believe that current polling tactics favor incumbents, and are bias towards older populations.

Summary

• 1736 total subjects participated.
• Results show Jeremy Farkas is the leader in the race (468/27%) and that the primary election issue is “change from current council” (322/18.5%)
• Margin of Error is +/-3% with 95% confidence

Results

Body Language Results
Highly Engaged	475
Neutral	1261
Little/No Engagement	408
Total	2144
Candidate Results
Farkas	468
Gondek	329
Davison	277
Field	381
Undecided/Other	281
Total	1736
Planning on Voting Results
Yes	1041
No	695
Total	1736
Priority Results
Council Change	322
Fluoride	125
Green Line	148
Taxes	245
Police Funding/Defunding	92
Sprawl	187
Climate	178
Arts Funding	71
Economic Growth	231
Arena Deal	137
Total	1736

Full methodology can be found here: https://boostinnovation.io/2021/10/01/voter-data-collection/

Photos and additional quotes available by request.

For more information on Boost Innovation go to: www.boostinnovation.io