VANCOUVER, Wash.--(BUSINESS WIRE)--Wisdom Health Genetics, the world's leader in pet genetics and makers of the Wisdom Panel™ dog DNA test, has announced today the launch of Wisdom Panel™ Complete for Cats.
Developed by world leading geneticists and veterinarians, Wisdom Panel™ Complete for Cats delivers vital insights about your cat, including breed breakdown, trait tests and health risks, all of which help you understand your cat better and provide the best possible care.
With this new product launch, the Wisdom Panel™ Brand is celebrating Adopt a Shelter Cat Month with a $30,000 donation to North Shore Animal League America, the world’s largest, no-kill rescue and adoption organization. To raise awareness for and support cat adoption, the $30,000 donation will cover adoption fees for all approved adopters of cats and kittens at Animal League America during Adopt a Shelter Cat Month; it will also include at least $1 for each Wisdom Panel™ cat DNA test sold on wisdompanel.com throughout the month of June.
“Having Wisdom Panel™ cover the adoption fees for all approved adopters, particularly now at the height of Kitten Season, will not only help us raise awareness about the importance of rescue and adoption but will also assist in finding loving homes for so many cats and kittens,” said Joanne Yohannan, SVP, Operations, North Shore Animal League America. “Every time you adopt you save two lives: the one you take home and the one we can rescue and put in its place. We are truly grateful for this opportunity to shine a light on the importance of adoption.”
As the most comprehensive cat DNA test on the market, Wisdom Panel™ Complete for Cats screens for more than 45 genetic conditions and medical complications including identification of your cat’s blood type and transfusion risk. If a cat’s results return any health findings, pet parents will be able to schedule a free phone call with one of the on-staff licensed veterinarians to discuss any notable health findings. Complete for Cats’ ancestry testing detects over 70 breeds and populations and identifies breed mix down to 1%.
"After years of providing cat DNA tests for breeders, we’re proud to announce the launch of Wisdom Panel™ Complete for Cats for all cat parents. With Complete for Cats, you’ll get vital insights about your cat’s health, traits, and ancestry—allowing you to care smarter so you can love longer,” said Annette Louviere, DVM, Manager, Technical Veterinary Support at Wisdom Health, part of Kinship Partners, Inc. “Most impactful for pet parents and veterinarians alike: our Complete for Cats DNA tests can help with preventive care planning for your cat thanks to genetic health screenings for common disorders affecting vital body systems like the heart, liver, and kidneys. Likewise, our hope is that, as more pet parents test with Complete for Cats, we will be able to conduct more research to unlock the genetics behind complex feline disease and one day understand the underlying causes to hugely improve health and welfare for cats worldwide.”
In addition to their partnership with North Shore Animal League America, the Wisdom Panel™ brand is hosting The Indie Cat Show, a first of its kind virtual event that showcases the uniqueness of cats. The Indie Cat Show will celebrate all that’s unique about cats, amplifying the voices of (and giving prizes to) the humans who love them most. Beginning on June 14th and ending on July 2nd at 9:00PM ET, The Indie Cat Show will be held exclusively on Instagram.
The new Complete for Cats DNA test furthers Kinship’s mission to help everyone pet parent like a pro: using genetics and data to help people be the best pet parents possible and find better ways to care. More information about the Complete for Cats DNA test and the partnership with North Shore Animal League America for Adopt a Shelter Cat Month is available at www.wisdompanel.com.
About Wisdom Health Genetics
The mission of the Wisdom Health business, a division of Kinship, is to strengthen the bond between pets and their people through world-leading insights powered by DNA. Wisdom Panel™ dog DNA tests—backed by WISDOM HEALTH™ scientific research—can help pet parents plan better, care smarter, and love longer. For more than a decade, Wisdom Health™ scientific research has contributed to state-of-the-art genetic tests for companion animals, revolutionizing personalized pet care. By unlocking the secrets of their dog or cat's DNA, pet parents and veterinarians can work together to tailor wellness programs that fit the one-of-a-kind needs of their pets. More than 2.5 million pet parents worldwide have chosen the Wisdom Panel™ range of products for their pet genetic testing, and more than 7,000 veterinarians worldwide recommend and offer Wisdom Panel™ products. For more information, visit www.wisdompanel.com, and follow the Wisdom Panel™ brand on Facebook and Instagram.
About North Shore Animal League America
Animal League America has saved more than 1.1 million lives. As the world’s largest no-kill rescue and adoption organization, we understand that a rescue isn’t complete until each animal is placed into a loving home. Our innovative programs provide education to reduce animal cruelty and advance standards in animal welfare. We reach across the country to rescue animals from overcrowded shelters, unwanted litters, puppy mills, natural disasters and other emergencies and find them permanent, loving homes. www.animalleague.org
About Kinship Partners, Inc
Kinship is here to help everyone pet parent like a pro. Why? Because our pets make us better humans, and we owe them the best possible care. As allies to pet parents learning on the job, we use our data, products, and services to help people be the best pet parents they can be. We unite changemakers in pet care to break down barriers, open new doors, share insights, and advance our collective knowledge. By reimagining the pet parenting experience and upping people’s confidence, we’re helping the world find better ways to care.
Our coalition includes our world-leading Wisdom Panel™ genetic health screening and DNA testing for dogs, the award-winning WHISTLE™ GPS dog tracker and health monitor, Pet Insight Project, our ground-breaking science stream that uses AI to turn billions of data points into actionable insights, and partnerships like our Leap Venture Studio accelerator that supports innovators and start-ups, to bring new solutions to pet parents. Kinship is a division of Mars Petcare. Learn more at www.kinship.co.