Softchoice Welcomes Cheryl Stookes as Vice President of Marketing

TORONTO--(BUSINESS WIRE)--Softchoice (TSX: SFTC) today announced that Cheryl Stookes has joined as Vice President of Marketing. Ms. Stookes is an accomplished sales and marketing leader, and is responsible for leading demand generation, brand and communications, content marketing and marketing operations at Softchoice. She reports to Andrew Caprara, Softchoice’s Chief Operating Officer.

“Cheryl Stookes is a well-respected and collaborative leader with a proven track record of building diverse, high-performance teams that generate business value,” said Andrew Caprara. “Her extensive understanding of our industry, along with experience in creating alignment between sales and marketing, will be beneficial for our customers, partners and our organization.”

“I am thrilled to join Softchoice,” said Cheryl Stookes. “I look forward to working closely with my colleagues across the organization and within our partner ecosystem as we create success for our customers.”

Ms. Stookes’ appointment marks her return to Softchoice, where she built her career as a sales leader. Most recently, she was the Head of Channel & Partner Sales, Canada for Amazon Web Services, where she drove top line revenue growth and overall end customer cloud adoption across all market segments. Ms. Stookes has held sales and operational leadership roles in the technology industry in both Canada and the United States.

About Softchoice

Softchoice (TSX: SFTC) is a technology services and solutions provider that equips organizations to be agile and innovative, and for their people to be engaged, connected and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology portfolio. For more information, please visit www.softchoice.com.