LONDON--(BUSINESS WIRE)--For the first time in history, a collection of artwork NFTs representing a limited edition vinyl album is being dropped. RUN DMC, regarded as one of the most influential and pioneering acts in the history of hip-hop, are releasing these NFTs of the bespoke artwork by rising LA artist Reena Tolentino, with 12on12. The drop is to celebrate the 35th Anniversary of seminal 1986 album “Raising Hell” and to pay tribute to their late bandmate Jam Master Jay.
The NFT artwork derives from the 12on12, double disc limited edition compilation that RUN DMC curated to tell the story of their legacy. Only 500 hand-numbered editions of the vinyl are available at www.12on12.com and the handpicked iconic track-listing, features songs that inspired, affected and changed the group’s music.
“There are so many things that influence and inspire us.
Music is one of them.
It’s a never-ending process.
We are happy to showcase where some of it comes from!
It all starts and ends with vinyl!
If it ain’t vinyl...Then it ain’t vinyl!” - DMC
Alongside tracks by early rap trailblazers The Sugarhill Gang and Afrika Bambaataa, the group have also highlighted songs that helped form the sonic foundations of the nascent hip hop sound as it emerged and evolved in New York in the early 1980s, including the breaks-goldmine of MFSB’s Love Is The Message and Kraftwerk’s game-changing Trans-Europe Express.
The release continues to cement 12on12’s reputation for unique ‘vinylworks’ and bespoke collectors’ editions that live at the intersection of music, art and pop culture, providing a unique canvas for cultural icons to curate the soundtracks to their lives.
With global trends growing around nostalgia and legacy artists dominating consumption both within rising vinyl sales and across streaming platforms, 12on12 continue to prove themselves an exciting creative brand capturing a powerful part of the zeitgeist.
Download hi-res Artwork & RUN DMC press shots here: https://www.dropbox.com/sh/brkbnznrwjc6we7/AAC6XRnu6PKDWNdFzL7WoOcaa?dl=0
The collection of limited-edition artwork NFTs listed on OpenSea under the name of Trailblazers by 12on12 x RUN DMC X RT.
The collection is minted by Peppermint and is available in following NFTs:
12 individual variations of the original painting Trailblazers
"12ON12 RUN DMC" - the vinyl cover with logos (maximum 500pc)
The record was produced by 12ON12 and the artwork for the record was created by Reena Tolentino, in Los Angeles.