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We Won’t Half A** a New Chicken Sandwich

Burger King® Confirms New Hand-Breaded Chicken Sandwich is Coming and it’s Worth the Wait

original We Won’t Half A** a New Chicken Sandwich (Photo: Business Wire)

We Won’t Half A** a New Chicken Sandwich (Photo: Business Wire)

MIAMI--(BUSINESS WIRE)--The rumors are true. Burger King® will introduce a new chicken sandwich later this year. Reality check, the King won’t accept another chicken sandwich if it isn’t just as good as one you could get from the big chicken guys. No more “burger-joint-quality” chicken. So, we’re bringing a hand-breaded chicken sandwich to our restaurants.

But, this ain’t easy.

“What if hand-breading were to chicken what flame-grilling is to burgers? That’s been our guiding filter to bring a delicious chicken sandwich to guests in a way only BK can,” said Ellie Doty, chief marketing officer, Burger King North America. “We’ll take the time to get it right and our guests will definitely taste the difference.”

We’ve been working on our hand-breaded chicken sandwich since 2019 and not-so-secretly testing the product since Sept. 2020. You can have it your way: original or spicy. Our sandwich has a thick cut white meat chicken breast that is freshly breaded by hand for a bite that is crispy on the outside and juicy on the inside. Served on a toasty potato bun with crisp deli pickles and a savory signature sauce. Oh and you can add a little something, something like iceberg lettuce and tomato too.

Since we aren’t down to half a** the process, we plan to introduce our sandwich later this year. We promise it will be worth the wait.

About BURGER KING®:

Founded in 1954, the Burger King brand is the second largest fast food hamburger chain in the world. The original Home of The Whopper®, the Burger King system operates more than 18,800 locations in more than 100 countries and U.S. territories. Almost 100 percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the Burger King brand website at www.bk.com or follow us on Facebook, Twitter and Instagram.

Contacts

ALISON BROD MARKETING + COMMUNICATIONS
Adrianna Lauricella
BK@abmc-us.com

Industry:

Burger King

NYSE:QSR
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Contacts

ALISON BROD MARKETING + COMMUNICATIONS
Adrianna Lauricella
BK@abmc-us.com

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