KRISPY KREME® Introduces New Dessert-Inspired Mini Doughnuts, Encourages America to Celebrate Every ‘Mini’ Win

Dessert Minis available for a limited time beginning Jan. 11 as Wednesdays become ‘Win-days’ throughout remainder of month

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--As we begin 2021 determined for a better year, Krispy Kreme wants all our fans to remember that no accomplishment is too small to celebrate. And what better way to reward your “mini wins” than with mini doughnuts?

Krispy Kreme is introducing a new limited-edition Mini Dessert Doughnut Collection, inspired by four fan-favorite desserts, that is a delightfully small, delicious, melt-in-your-mouth experience. Available beginning Jan. 11 at participating shops across the U.S., the Mini Dessert Doughnut Collection includes: Lemon Bar, Strawberry Cheesecake, Chocolate Chip Cookie Dough and Birthday Cake mini doughnuts. Fans can try all four of the delicious mini desserts in a new four-count box, joining the 16-count box offering for even more ways to celebrate together.

To further help fans celebrate their “mini wins” kicking off the year – from remembering to unmute yourself before talking on video meetings to wearing “real” pants – Wednesdays throughout the month are now mini “Win-days” at Krispy Kreme. On Jan. 13, 20 and 27, Krispy Kreme will offer sweet deals on doughnuts for anyone who participates in the mini win; just follow @krispykreme on social media to be among the first to know the “Win-day” offer.

“Coming off 2020, celebrating any and all wins – including small ones – is a way we can keep each other’s spirits up,” said Krispy Kreme Chief Marketing Officer Dave Skena. “Our Mini Dessert Doughnut Collection is a great way to celebrate the little wins to bring out the big smiles that keep us going.”

Show how you’re celebrating the mini wins and enjoying Krispy Kreme’s Dessert Minis by using #KrispyKreme and tagging @krispykreme on social. Learn more about Krispy Kreme’s new Mini Dessert Doughnut Collection by visiting www.krispykreme.com/promos/dessertminis.

About Krispy Kreme Doughnut Corporation

Krispy Kreme Doughnut Corporation is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has nearly 1,400 retail shops in 33 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.