LOS ANGELES--(BUSINESS WIRE)--Alo Yoga, the California-based activewear brand, today announces the expansion of its offerings beyond apparel into the beauty and wellness space with the debut of The Alo Glow System™, a botanical-powered range of clean, self-care products that deliver skin-boosting benefits from head to toe, made clean in California.
The brand debuts its first beauty offering with the launch of The Alo Glow System™, a revolutionary, clean skincare line featuring amla, a superberry traditionally used in Indian ayurvedic healing, unlocking its power through cutting-edge beauty science. The amla berry is a throughline through the entire Glow System, which is composed of seven hero products delivering a comprehensive skincare regimen. Amla’s antioxidant-rich properties help reduce fine lines while improving skin texture, glow and hydration, building collagen production, and protecting against environmental damage. To follow, Alo Yoga will launch into wellness with a rapid-absorb gel ingestible stacking system on January 1st.
Under the helm of Co-CEOs + Co-founders Danny Harris and Marco DeGeorge, Alo Yoga continues its evolution as a 360-degree lifestyle brand rooted in mindful movement and Ayurvedic practice beyond its best-selling yoga apparel, accessories, and online streaming platform Alo Moves. During COVID-19, when at-home wellness and activewear sales have skyrocketed, Alo has accelerated its digital sales by more than 4x, experienced a 7x uptick in streaming subscriptions of Alo Moves, and is on track to more than double its business for 2020.
“Because our mission at Alo is to bring mind-body wellness to the world, beauty is our natural next step to complete the full Alo lifestyle,” says Danny Harris, Co-CEO and Co-Founder of Alo Yoga. “We’re excited to bring the power of the amla superberry to our customers through clean, cutting-edge formulas that can be incorporated into their daily lives beyond the mat. The Alo Glow System ™ provides beauty from the inside out.”
THE ALO GLOW SYSTEM™ PRODUCT COLLECTION
Taking a holistic approach to skin and body care, the debut Glow System product collection includes:
- Enzyme Facial Cleanser ($32): A gentle yet powerful foaming cleanser formulated with antioxidant- and vitamin C-rich amla berry to remove impurities and restore clean, radiant and balanced skin. Formulated with aloe and pineapple enzyme for added soothing and brightening benefits.
- Radiance Serum ($88): A balancing, refining and brightening serum that taps amla, K-beauty fermented ingredients, potent botanicals and hyaluronic acid to soften the look of fine lines and restore moisture for illuminated skin.
- Luminizing Facial Moisturizer ($48): A rich-yet-lightweight moisturizer that brightens skin’s appearance, providing intense nourishment and a luminous all-day glow thanks to nutrient-rich amla berry paired with avocado and marula oil.
- Mega-C Body Wash ($24): A nutritive body wash boasting aloe and marula oil, enriched with vitamin C-rich amla to protect against environmental distress, revitalizes skin and cleanses without stripping moisture.
- Superfruit Body Lotion ($28): A superfruit moisturizing body lotion to hydrate, nourish and illuminate skin while de-stressing muscles. Amla works to illuminate and protect skin while arnica de-stresses muscles, coconut oil restores moisture and argan oil nourishes.
- Magnesium Reset Spray ($48): A restorative magnesium aromatherapy spray to soothe and relax body and mind, infused with valerian root to relieve tension and promote a restful sleep. In a mist format, magnesium is better absorbed into the skin, versus internal ingestion, and helps aid in a speedy recovery post-workout. In just 3 sprays, receive the benefits of 45mg of magnesium.
- Head-to-Toe Glow Oil ($48): An ultra-rich, rapid-absorbing elixir for body, face and hair made up of amla berry, rich in antioxidants and vitamin C, calming turmeric and soothing marula oil for deep hydration and skin that has a healthy, radiant glow.
All of Alo’s products are made clean in California: vegan, cruelty-free and also free from parabens, phthalates, gluten, animal products, sulfates, mineral oil, artificial colors and dyes, synthetic fragrance, aluminum, PEGs, silicones and propylene glycol.
The Alo Glow System™ launches December 8th on AloYoga.com and in Alo stores nationwide, followed by a launch into wellness ingestibles on January 1st.
About Alo Yoga
Alo Yoga is a Los Angeles-based premium lifestyle brand that specializes in luxury activewear with a mission to bring yoga to the world, spread mindful movement, inspire wellness and create community. Since launching in 2007, Alo has become a global leader in activewear design and its franchised fabrics. Alo is eco-aware and has been W.R.A.P. Certified in a humane and sweat-shop-free environment since day one. An acronym for Air, Land, and Ocean, Alo has a studio-to-street mentality that transcends fashion and goes beyond the mat. Alo is available online at www.aloyoga.com and at Alo sanctuaries in Los Angeles, New York and San Diego as well as select retailers.
