Colorbiotics Enters Asphalt Market With Invigorate Rejuvenator

  • Environmentally friendly additive will increase RAP use and pavement longevity
  • Market expansion comes as Colorbiotics becomes part of newly formed MBCC Group

Highway Project – Invigorate™ rejuvenator being used in a recent highway pavement project near Mason City, Iowa. (Photo: Business Wire)

AMES, Iowa--()--Colorbiotics, an industry leader in colorants, coatings and equipment, has launched Invigorate rejuvenator to increase the use of recycled asphalt and extend asphalt service life.

Colorbiotics has long served landscaping and sports/recreation industries, and was part of the former BASF Construction Chemicals business. Now, Colorbiotics and other former BASF brands make up MBCC Group, a leading supplier of construction chemicals and solutions worldwide, offering sustainable products for different construction industry sectors. So, Colorbiotics’ move into asphalt is a natural progression.

Invigorate rejuvenator is a new soybean oil-derived additive that triggers chemical reactions inside recycled asphalt pavement (RAP) and stiff binders to break down asphaltene aggregation and reverse the effects of oxidation in the final mix. While other rejuvenators offer a superficial change to the viscosity of the binder, the Invigorate additive improves the chemical properties of lower-quality binders, addressing aged elements within RAP. This new technology, developed at Iowa State University, improves recyclability of asphalt while still meeting PG and performance-testing specifications.

“With Invigorate rejuvenator, we have been able to meet specifications and increase usable RAP material to as much as 50%, well beyond the standard 20 to 25% used today,” said Dan Staebell, Colorbiotics asphalt business development manager. “That obviously has environmental and economic benefits.”

The safety-tested and patented Invigorate additive benefits are reaching beyond initial production and construction.

“We have identified that when using high percentages of RAP, Invigorate rejuvenator makes the asphalt more flexible while maintaining its durability and rut resistance,” Staebell said. “That is certainly important for big climate swings in our northern states and fatigue resistance in southern states.”

Invigorate rejuvenator is available now through Colorbiotics, with more information at

Colorbiotics, headquartered in Ames, Iowa, has been innovating products that enhance the beauty of homes, businesses, parks and athletic facilities for more than 30 years. Colorbiotics is the industry leader in the science behind landscape colorant, recreation surfaces and the equipment that makes them better. Now, as part of MBCC Group, Colorbiotics is transforming asphalt production and construction with environmentally friendly additives that restore flexibility of RAP and extend service life. For more information on markets and applications, visit

The MBCC Group is one of the leading suppliers of construction chemicals and solutions worldwide and has emerged from the carve-out of the former BASF Construction Chemicals business from BASF Group. We offer innovative and sustainable products and solutions for the construction industry across different sectors, such as buildings, structures, underground construction, new construction, as well as for renovation. Our strong brands Master Builders Solutions®, PCI®, Thermotek®, Wolman®, Colorbiotics® and Watson Bowman Acme® are well established in the marketplace. With our innovations, we address sustainability challenges in the industry. MBCC Group consists of approximately 70 legal entities worldwide and is home to around 7,500 construction experts in over 60 countries. For more information go to:


Lydia Saggau, Flynn Wright
Phone: 515-323-6577

Release Summary

Colorbiotics has launched Invigorate™ rejuvenator to increase the use of recycled asphalt and extend asphalt service life.


Lydia Saggau, Flynn Wright
Phone: 515-323-6577