Laptop Market| Increasing Demand for 2-in-1 Laptops to Boost the Market Growth | Technavio

Technavio has announced its latest market research report titled Global Laptop Market 2020-2024 (Graphic: Business Wire)

LONDON--()--The global laptop market size is poised to grow by USD 7.52 billion during 2020-2024, progressing at a CAGR of over 1% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. Download a Free Sample of REPORT with COVID-19 Crisis and Recovery Analysis.

With the rising adoption of laptops across educational institutions and corporations, the demand for advanced laptops has increased. This resulted in the development of 2-in-1 laptops. The preference for 2-in-1 laptops has increased among end-users as they offer features of both laptops and tablets. These laptops incorporate an in-built physical keyboard as well as a touchscreen. Moreover, vendors are continually incorporating numerous high-functionality components and in-built features such as 4-16 GB RAM, front and rear cameras, fingerprint readers, and 256 GB to 1 TB data storage in 2-in-1 laptops. These factors are driving the sales of 2-in-1 laptops, contributing to the growth of the laptop market size.

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Report Highlights:

  • The major laptop market growth came from the traditional laptop segment. The ease of use and reliability of traditional laptops are increasing their sales, contributing to laptop market growth. Traditional laptops are the most popular mobile computing devices. They offer many advantages over desktop computers, including portability, ease of use, and compact size. The laptop market share growth by the traditional laptop segment will be slower than the growth of the market by the 2-in-1 laptop segment.
  • APAC will offer several growth opportunities to market vendors during the forecast period. The growth of the corporate sector and the gaming industry, the presence of critical vendors in fast-growing economies, and the increasing adoption of laptops in educational institutions will significantly influence laptop market growth in this region.
  • The global laptop market is fragmented. Acer Inc., Apple Inc., ASUSTek Computer Inc., Dell Technologies Inc., HP Inc., Huawei Investment & Holding Co. Ltd, Lenovo Group Ltd., Microsoft Corp., Micro-Star International Co. Ltd., and Samsung Electronics Co. Ltd. are some of the major market participants. To help clients improve their market position, this laptop market forecast report provides a detailed analysis of the market leaders.
  • As the business impact of COVID-19 spreads, the global laptop market 2020-2024 is expected to have Negative and Inferior growth. As the pandemic spreads in some regions and plateaus in other regions, we revaluate the impact on businesses and update our report forecasts.

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Increasing Application of Laptops in Educational Institutions will be a Key Market Trend

The increasing application of laptops in educational institutions is one of the key market growth drivers. Educational institutions such as schools and universities are adopting laptop computers in their classrooms owing to factors such as low costs, wireless access, and convenience. Laptops help students with notetaking, collaborating with other students, writing and editing options, organizing assignments and assessments, and interactive learning. Several schools are adopting virtual technologies and providing online courses, which allow students to learn as per their convenience. Numerous educational institutions across the world are adopting laptops to improve the efficiency of teachers and help students with learning. These factors will boost the market growth.

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Laptop Market 2020-2024: Key Highlights

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will assist laptop market growth during the next five years
  • Estimation of the laptop market size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the laptop market
  • Analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of laptop market vendors

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Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Type

  • Market segments
  • Comparison by Type placement
  • Traditional laptop - Market size and forecast 2019-2024
  • 2-in-1 laptop - Market size and forecast 2019-2024
  • Market opportunity by Type

Customer landscape

  • Overview

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • APAC - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity by geography

Drivers, Challenges, and Trends

  • Market drivers
  • Volume driver - Demand led growth
  • Volume driver - Supply led growth
  • Volume driver - External factors
  • Volume driver - Demand shift in adjacent markets
  • Price driver - Inflation
  • Price driver - Shift from lower to higher-priced units
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Landscape disruption
  • Vendor Analysis

Vendors covered

  • Market positioning of vendors
  • Acer Inc.
  • Apple Inc.
  • ASUSTek Computer Inc.
  • Dell Technologies Inc.
  • HP Inc.
  • Huawei Investment & Holding Co. Ltd.
  • Lenovo Group Ltd.
  • Microsoft Corp.
  • Micro-Star International Co. Ltd.
  • Samsung Electronics Co. Ltd.


  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200


Release Summary

The Global Laptop Market will grow by USD 7.52 bn during 2020-2024


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200