FARMINGTON HILLS, Mich.--(BUSINESS WIRE)--Zoup! Good, Really Good® Broth, a premium lineup designed to break the boundaries of taste on retail shelves, has expanded distribution into 2,000 new outlets, placing the fast-growing brand in over 9,000 stores to date. As of fall 2020, the products will be sold in Kroger Corporation banners, including Roundy’s in the Midwest, Ralphs in the West, King Soopers, and Fred Meyer, as well as Harmon’s and Lucky Save Mart stores. Zoup! Broth will be carried in an additional 700 Walmart stores. The new outlets will stock Zoup!’s original broth and bone broth offerings. Other retail locations carrying Zoup! Broth include: Sprouts, The Fresh Market, Raley’s, Wegman’s, Albertsons-Safeway, HEB, Weis Markets, Market Basket, Price Chopper, and many others.
Recognizing the brand’s success for the second consecutive year, Inc. magazine featured Zoup! Specialty Products in its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. Zoup! is included as No. 1089 with a three-year revenue growth of 420%. Introduced by Eric Ersher, founder of Zoup! Eatery, a successful group of soup-differentiated, fast-casual restaurants, Zoup! Good, Really Good® Broth has brought better flavor, new consumers, and a higher ring to the once traditional category. The brand was also first-to-market in the super-premium broth category and the first to package broth in recyclable glass jars. Zoup!’s retail offerings consist of new Spicy Chicken Bone Broth, new Seafood Broth, Certified Organic Chicken Broth, Certified Organic Veggie Broth, original Chicken Broth, Low-Sodium Chicken Broth, Vegetable Broth, as well as top sellers, Chicken and Beef Bone Broth. Kettle-cooked in small batches and made using only the freshest and finest quality ingredients, Zoup! Broth possesses unforgettable, simmered-all-day taste. In addition, the products are low in calories, paleo-friendly, and completely free of artificial ingredients, preservatives, hormones, gluten, GMO’s, fat, trans fat, and saturated fat.
Founder and CEO Eric Ersher said, “We’ve brought chef-driven, restaurant-quality broth to retail shelves and the response has been amazing. Once grocery buyers taste the difference and experience the product’s premium taste, they understand the gap our offerings fill in the category.”