BURBANK, Calif.--(BUSINESS WIRE)--While COVID-19 has disrupted businesses, especially those focused on in-person experiences, BRC Imagination Arts (BRC), the global experience strategy, design and production agency, has continued to win new brand, cultural and museum destination projects. The creative agency is currently developing new emotionally engaging experiences for The Las Vegas Raiders, Horse Soldier Bourbon, the Herbert Hoover Presidential Library and Museum and Ravinia Festival. BRC is also building exciting new brand homes and immersive experiences for long-time clients such as The Henry Ford Museum of American Innovation.
As one of its latest additions, BRC will join Horse Soldier Bourbon, Rogers Stirk Harbour + Partners (RSHP) and EOP Architects to create a new luxury distillery site spanning across 202-acres. In addition to creating a transformative new distillery experience, the project aims to bring global visitors to Kentucky’s booming bourbon scene and invigorate Somerset-Pulaski County.
Supporting this new client work, BRC has also expanded its senior leadership steering committee.
Maya Guice, MBA, recently joined as BRC’s new head of marketing. She previously consulted American advertising agencies looking to expand into Europe and held marketing and communications positions at Goodpatch in Berlin and Ayzenberg Group in Los Angeles and Berlin.
Cara Pico, who has worked at BRC for over 12 years, was recently promoted to Design Studio Director, a position in which she oversees BRC’s 60-person creative team of artists, designers, writers, filmmakers and producers.
Edward Hodge, an award-winning designer and creative director, also recently joined the BRC senior leadership team. Hodge has spent the last 21 years working as a creative technical director and designer in the themed entertainment industry, on-air events and interactive corporate theater for Disney and BRC.
Maya, Cara and Edward join other BRC steering committee members:
- Bob Rogers, founder and CEO
- Christian Lachel, executive creative director and vice president
- Carmel Lewis, executive producer and vice president
- Marci Carlin, executive producer and vice president
- Donna Davidson, executive project director
- Brad Shelton, creative director
- Matthew Solari, creative director
- Doug Sarver, financial manager
“While COVID-19 has changed the way we run our business day to day, we found that our core values of telling stories and helping brands, cultural attractions and museums build strong emotional bonds with their customers is now more important than ever,” said Christian Lachel, Executive Creative Director and VP at BRC Imagination Arts. “Our consulting and design services have become even more critical as we’ve helped our clients align their experiences with COVID-19 related guidelines and recovery planning. We’re excited about the diverse work we’re doing with our clients in the U.S., United Kingdom, France, The Netherlands, Canada and China to engage and inspire their audiences through memorable in-person and online experiences.”
To learn more about BRC Imagination Arts and their recent projects, visit: brcweb.com.
ABOUT BRC IMAGINATION ARTS – “Transforming Brands into Destinations™”
BRC Imagination Arts is a global experience strategy, design and production agency that creates transformative experiences that build lasting relationships between visitors, and brands. For nearly four decades, BRC’s masterful storytellers have helped notable brand homes, cultural attractions, and museum experiences all over the world tell their stories in ways that engage and inspire audiences. BRC Imagination Arts has worked with some of the most respected and acclaimed destinations in the world including The Grand Ole Opry, Jameson Distillery Bow St., the Rock and Roll Hall of Fame, Museum of Liverpool, Heineken Experience, The Henry Ford, Guinness Storehouse, World of Coca-Cola, NASA Kennedy Space Center and more.