Global Augmented and Mixed Reality Market to 2025 - by Technology, Infrastructure, Devices, Solutions, Apps and Services - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Augmented and Mixed Reality Market by Technology, Infrastructure, Devices, Solutions, Apps and Services in Industry Verticals 2020 - 2025" report has been added to ResearchAndMarkets.com's offering.

This report assesses AR, MR, and other immersive technology components, the AR/MR ecosystem, and competitive landscape. The report evaluates market opportunities for hardware, software, and services. The analysis takes into consideration market drivers and constraints such as potential regulatory developments and associated implications.

The report provides detailed qualitative and quantitative analysis including forecasts for AR/MR by major hardware components, software, services, semiconductor components, and more for 2020 to 2025.

The report also provides specific insights and recommendations for major ecosystem constituents including Advertisers and Media Companies, Artificial Intelligence Providers, Automotive Companies, Broadband Infrastructure Providers, Communication Service Providers, Computing Companies, Data Analytics Providers, Equipment Providers, IoT Suppliers and Service Providers, Semiconductor Companies, Smart City Systems Integrators, Social Media Companies, and Software Developers.

AR and MR Market Developments

The growing demand of AR in entertainment, retail, and the defense sector is encouraging manufacturers to expand their business. Both traditional advertisers and digital media companies need to get ready for increased altered reality. Advertisers are looking at using augmented reality as part of a marketing drive in order to attract new customers as well as retain existing ones.

Apple is planning to launch its first augmented reality headset in 2022. It will follow that with a smaller pair of AR glasses in 2023. The AR smart glasses market is picking up pace as it inches away from being a niche product to becoming an industrial and enterprise problem solver. Mass consumer adoption is elusive, if not years away, but the market is building its ecosystem, refining hardware, and taking a more realistic approach for the long-run ramp-up of smart AR glasses.

AR and MR Market Outlook

The total global augmented and mixed reality market is expected to reach $94.5 billion growing at 70.5% CAGR. Hardware is the major component in the total global augmented and mixed reality market with a share of 81% of the total market, followed by software with 17%. The software segment is expected to reach $29 billion with a CAGR of 92.1%. Hardware components in training and education are anticipated to propel the market growth in the forecast period. The service segment is expected to reach $5.45 billion with a CAGR of 103.2%.

Report Benefits:

• Augmented and Mixed reality forecasts through 2025
• Identify market leaders and their strategies and solutions
• Understand the market dynamics within the AR/MR ecosystem
• Understand the relationship between AR/MR and other technologies
• Identify high-potential investment areas for AR/MR application development

Select Report Findings:

• Hardware is the largest market segment with HUD the largest component
• The overall market is anticipated to grow at a CAGR of 63.0% and reach $300 billion
• Consumer electronics is the largest industry vertical whereas the military segment is expected to have the highest growth potential
• Latin America is expected to have the highest growth with a CAGR of 75.0%. Brazil and Argentina are the major countries within the region
• China, India, and Japan are leading countries in Asia Pac while South Africa, UAE, and South Africa are the major countries in the MEA region
• North America is the largest region, followed by Europe. USA is the largest country in North America, while Germany, France, UK are in Europe

Market Dynamics

Drivers

• Increasing Demand of AR Devices in Healthcare
• Growing Demand of AR Devices in Retail & E-Commerce
• Increasing Application of AR in the Gaming Industry

Challenges

• High Set-up Cost
• Reconfiguration of Applications for Various Platforms
• Limited Content

Companies Mentioned

• ABB
• Apple Inc.
• Atheer Inc.
• Blippar
• Catchoom Technologies
• DAQRI
• EON Reality Inc.
• Facebook Corporation
• Google Inc.
• HTC Corporation
• Infinity Augmented Reality Inc.
• Inglobe Technologies
• Intel Corporation
• Magic Leap
• Marxent Labs LLC
• Microsoft Corporation
• Niantic Inc.
• PTC Corporation
• Qualcomm Inc.
• Samsung Electronics Co. Ltd.
• ScopeAR
• Seiko Epson Corp.
• Sony Corporation
• Ubimax GmbH
• Upskill
• Wikitude GmbH
• Zugara Inc.

For more information about this report visit https://www.researchandmarkets.com/r/dmmt70