NEW YORK--(BUSINESS WIRE)--EveryPlate, America’s best value meal kit at only $4.99 per serving, introduced today the ultimate experience in meal kit customization with the ability to swap protein options or swap sides as part of its CustomPlate offering. Each week, home cooks can select recipes that feature a CustomPlate option, giving them the power to create their perfect meals by enjoying meats, seafood or sides of their choosing.
“We listened to our customers and learned that they crave customization while still enjoying the ease and convenience of having all the fresh ingredients safely delivered to their doorsteps,” said Yury Trofimov, General Manager, EveryPlate. “We’re excited to put the control in customers' hands, giving them the opportunity to personalize their orders by adding, swapping, or upgrading their protein or sides selection with our CustomPlate feature.”
Creating the ideal EveryPlate order is easily done by selecting a menu option with a “Customize Your Recipe” prompt. Depending on the recipe, home cooks can choose to either add, swap or upgrade their meats or seafood. If the CustomPlate option is available for sides, customers can choose to swap their veggies or potatoes based on their personal taste or dietary preferences. The protein and sides options will vary by recipe as a result of detailed testing from EveryPlate chefs who hand-picked these offerings based on what is the best choice for that particular dish.
Once customers receive their EveryPlate delivery, the accompanying recipe cards will provide clear step-by-step instructions on how to prepare the dishes using the various protein or sides options. Whether it’s adding chicken to a pasta dish, swapping zucchini for asparagus, swapping sweet potato for yukon potato, or upgrading to a premium cut of steak, EveryPlate customers can now enjoy greater variety and flexibility.
“With CustomPlate, we’re offering meal kit subscribers more choices, greater adjustability and a wide array of taste combinations at an affordable price point,” added Trofimov.
EveryPlate offers flexible plans with 3, 4 or 5 recipes per week, serving 2 or 4 people at $4.99 per serving, plus a fixed shipping fee of $8.99 per week. Customers can choose from 13 recipes per week, including one premium offering for an additional $2.99 per serving. CustomPlate is available for an additional $0.49-$3.99 per serving depending on the protein or side option selected.
EveryPlate is a flexible meal kit subscription service providing filling, classic, home-style recipes and fresh ingredients at an everyday budget of $4.99 per meal, right to your doorstep. Every box includes all of the ingredients you need to make three or more delicious meals and recipe cards with step-by-step instructions for each meal. EveryPlate was founded in 2018.