DENVER--(BUSINESS WIRE)--GutCheck, a pioneer in the agile market research space, announced today that Matt Warta has stepped down from his role as CEO of the company. Rob Wengel, who joined GutCheck’s Board of Directors earlier this year, has been appointed as GutCheck’s new CEO. A seasoned market research executive, Wengel will draw on more than 20 years of industry experience as he leads GutCheck into its next stage of growth.
“Many of the world's leading brands rely on GutCheck's unique combination of expertise, rigor, and speed to understand and activate their audiences for growth," said Wengel. "Matt Warta pioneered the concept of agile market research when he founded this company, and I am thrilled to be working with our innovative team to continue to help our clients navigate critical growth decisions in this very dynamic time."
Prior to joining GutCheck, Wengel served in executive leadership roles with Kantar, BASES, and Nielsen, specializing in insights, innovation, and analytics. Additionally, Wengel was the founder of Experience Innovation, a consulting firm focused on growth strategy, innovation, and brand building.
“GutCheck’s value lies in its ability to deliver actionable insights to its clients so they can make critical business decisions quickly with confidence,” said Jeff Hinck, member of GutCheck’s Board of Directors. “Rob is a proven leader who will accelerate the company’s growth, while at the same time remaining true to its core values, strong culture, and commitment to exceptional client service.”
GutCheck was founded on the reality that brands need to be agile to succeed in a dynamic market, and that traditional research firms and DIY tools have failed to deliver. That’s why the world’s leading brands trust GutCheck to uncover and action their optimal audience by combining the rigor and speed required to gain a competitive advantage. For more information, visit http://www.gutcheckit.com.