SAN FRANCISCO--(BUSINESS WIRE)--Life360, the leading safety and coordination service for families across the globe, today announced serial entrepreneur and industry disruptor Jonathan Benassaya as its chief product officer. As Life360’s CPO, Benassaya will be laser-focused on applying his expertise to further the company’s offerings as the digital-first, holistic family safety service.
Under Benassaya’s leadership, music streaming service Deezer created and launched the industry’s first freemium music model, signed the first licensing deals with the major labels and publishers, and grew membership 50x in just three years. He was instrumental in building a category defining company which led to a valuation of more than $1.4B today.
“Jonathan has a true passion for building and nurturing products that delight, touch, and improve millions of people’s lives,” said Chris Hulls, CEO and co-founder of Life360. “He’s a disruptor in every sense of the word and I’m confident his experience as such will be key to our goal of disrupting legacy incumbents in the security space as we build the largest safety brand for families.”
Throughout his 15-plus year career, Benassaya has been on a mission to build products and drive subscriptions to technology that improve consumers’ lives. Prior to joining Life360, he was on the founding team of companies spanning entertainment, content, fintech and cryptocurrency across the U.S., Europe, and China. These include family storage solution StreamNation, in-game advertiser MagicParty, and crypto index fund IronChain Capital in addition to founding Deezer. He also served as interim president of peer-to-peer video conferencing platform TangoMe.
“As a father of four and a Life360 user for nearly ten years, I know first-hand how essential the service is,” said Benassaya. “Watching the company transform from location sharing to a service that has the potential to truly blow up decades old stagnant businesses is an opportunity I couldn’t pass up. I can’t wait to dig in and start to get my hands dirty.”
Benassaya received a M.S. in Mechanical Engineering from the E.N.S.A.M. Paris, and an M.B.A. in Corporate Finance from ESSEC Business School Paris.
Life360 operates a platform for today’s busy families, bringing them closer together by helping them better know, communicate with and protect the people they care about most. The company’s core offering, the Life360 mobile app, is a market leading app for families, with features that range from communications to driving safety and location sharing. Life360 is based in San Francisco and as of March 2020 has more than 28 million MAU located in more than 195 countries.