LOS ANGELES--(BUSINESS WIRE)--Cat litter company PrettyLitter announced today a $100,000 product donation partnership with the Humane Society of the United States and its Pets for Life program. Nearly 20 million pets live in poverty with their families in the United States and the economic burden to care for those pets has been intensified due to the current COVID-19 pandemic. The donation will roll out over the next few weeks to the Humane Society of the United States’ Pets for Life locations in Los Angeles and Philadelphia, where teams will deliver the litter to clients.
As a feline wellness company, PrettyLitter is focused on the long-term health goals of cats. With the present 11.1% unemployment rate in the U.S. due to COVID-19, PrettyLitter understands that every dollar counts. The product can alert owners to potential health issues including urinary tract infections, bladder crystals and the visual presence of blood by changing color, which in turn can end up saving pet parents money long term.
Pets for Life is designed to increase equity in access to veterinary care for all people and their pets regardless of socio-economic status.
“The economic impact of COVID-19 has created an even heavier burden for cat owners who are living in poverty across the country. We are proud to partner with the Humane Society of the United States to get much needed supplies to those households,” said PrettyLitter Founder and CEO Daniel Rotman. "PrettyLitter knows that your cat is a family member. We understand that poverty and loss of a job can lead to the immeasurable pain of surrendering your pet. Working alongside the Humane Society of the United States' Pets for Life program, we are committed to helping to keep families and their fur kids together."
“We are thrilled to partner with PrettyLitter to support people facing increased financial challenges due to the pandemic,” said Amanda Arrington, senior director of Pets for Life at the Humane Society of the United States. “Providing resources during these difficult times to honor the love people have for their pets is what Pets for Life is all about.”
PrettyLitter
Unlike ordinary litter, PrettyLitter keeps tabs on your cat's health by changing color. PrettyLitter’s clean and effective crystals trap odor instantly and eliminate moisture so you'll never have to smell your cat's dirty business again. Delivered straight to your doorstep, PrettyLitter is also up to 80% lighter than other brands on the market, and thanks to their revolutionary formula, a single bag (per cat) typically lasts up to a whole month. Subscriptions start at $22.00. Click here to see how PrettyLitter works. For more, visit prettylitter.com. Follow them on social media @prettylitter.
About the Humane Society of the United States
Founded in 1954, the Humane Society of the United States and its affiliates around the globe fight the big fights to end suffering for all animals. Together with millions of supporters, the HSUS takes on puppy mills, factory farms, trophy hunts, animal testing and other cruel industries, and together with its affiliates, rescues and provides direct care for over 100,000 animals every year. The HSUS works on reforming corporate policy, improving and enforcing laws and elevating public awareness on animal issues. More at humanesociety.org. Subscribe to Kitty Block’s blog, A Humane World. Follow the HSUS Media Relations department on Twitter. Read the award-winning All Animals magazine. Listen to the Humane Voices podcast.
