Global Mobile Handset Market Outlook to 2024: 5G Marketing Campaigns and Camera-related Improvements will Help the Smartphone Segment Recover after COVID-19 - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Global Mobile Handset Market, Forecast to 2024" report has been added to ResearchAndMarkets.com's offering.

In 2019, approximately 2.08 billion mobile handsets were shipped globally. Year-over-year smartphone sales declines are forecast over the next 2-3 years due to longer replacement cycles and fewer overall product innovations, although intense 5G-related marketing efforts will facilitate the segment's return to growth. Smart feature phones' growth will be driven by carrier subsidies to get developing regions online after-sales spikes in 2017 and 2018. Features phones will register deteriorating sales as smartphone prices drop and as customers expect greater functionality.

The high market share concentration among the top 3 vendors-Samsung, Apple, and Huawei-will make it difficult for new participants to enter and will also erode existing companies' margins. While direct-to-consumer sales works well for some brands, carrier-based sales encourages the adoption of fewer handsets and spurs vendor consolidation. China will remain the single largest market; India and Africa, to a lesser extent, will also contribute to market growth.

The base year for this research service is 2019, and the forecast period runs through to 2024. The study discusses drivers and restraints to growth, unit shipment forecast, and market share analysis and competitive scenario. Growth opportunities and the recommendations are also provided.

As the market comprises a large number of vendors (most of them offer the Android OS), product differentiation is a challenge. Marketing will play a key role in terms of vendor recognition, leading to increased budgets and consolidation among smaller vendors that cannot afford as much advertising as the larger, well-established brands. The launch of 5G, competition among carriers, first-time buyers in developing regions, camera-related improvements, and innovative form factors, such as foldable configurations, will drive sales over the next 3-5 years. Handsets will continue to subsume computing functionality from tablets and personal computers and will act as the primary computing and entertainment device for most part of the global population. Industries have also become significantly dependent on handsets for communication of information as consumers use apps, mobile Web sites, and mapping to conduct business. Globally, these devices have become critical to both individual users and businesses.

Key Topics Covered:

1. Executive Summary

• Key Findings
• Market Engineering Measurements
• CEO's Perspective

2. Introduction

• Market Overview
• Market Definitions
• Geographic Scope
• Research Scope
• Key Questions This Study Will Answer

3. Drivers and Restraints - Mobile Handset Market

• Market Drivers
• Drivers Explained
• Market Restraints
• Restraints Explained

4. Forecast and Trends - Mobile Handset Market

• Forecast Assumptions
• Unit Shipment Forecast
• Unit Shipment Forecast Discussion
• Percent Unit Shipment Forecast by Region
• Unit Shipment Forecast by Region
• Unit Shipment Forecast by Region Discussion

5. Market Share and Competitive Analysis - Mobile Handset Market

• Market Share
• Market Share Analysis
• Competitive Environment
• Competitive Factors and Assessment

6. Growth Opportunities and Companies to Action

• Growth Opportunity 1: Geographic Expansion
• Growth Opportunity 2: Handsets as AI Assistants
• Growth Opportunity 3: Gaming
• Strategic Imperatives for Success and Growth

7. The Last Word

• The Last Word - Predictions

8. Appendix

• List of Exhibits
• Market Engineering Measurements
• List of Market Participants

For more information about this report visit https://www.researchandmarkets.com/r/mh72zh

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