VANCOUVER, British Columbia--(BUSINESS WIRE)--Today, boutique personal training club Innovative Fitness announced its No Excuse initiative, which pledges to provide up to $1,000 in free personal training credits to individuals who are no longer able to access credits purchased at other facilities, as a result of indefinite closures due to COVID-19.
The fitness industry has been drastically impacted by the pandemic, with some facilities closing down permanently or indefinitely suspending operations due to extreme losses in revenue. As a result, many members have lost access to pre-purchased personal training sessions, during a time when maintaining health and wellness has never been more important. Innovative Fitness is committing to do their part to support this community through its No Excuse initiative.
“At Innovative Fitness, we live by the motto No Excuse. With that in mind, we want to remove every barrier for community members who have sought to better their lifestyle through personal training sessions,” said President and CEO of Innovative Fitness, Curtis Christopherson. “We were fortunate to not only survive as a business through this pandemic, but come out the other end smarter, and better equipped for the future of fitness. As a result, we’re pleased to be able to extend this offer to the global community, through our new virtual training platform Innovative Fitness Direct.”
Free personal training credits will be made available globally, to anyone who has purchased personal training credits at other facilities that they can no longer access. Should an Innovative Fitness studio not be accessible in their immediate area, individuals can access personal training sessions through the virtual platform, Innovative Fitness Direct.
About Innovative Fitness
Innovative Fitness is a global leader in premium personal training, coaching, and lifestyle management. Founded in 1995, the company built its reputation by providing best-in-class coaching and training 100% tailored to your body, your goals, and your schedule. With 12 studios across Canada and an industry leading proprietary software platform that allows their 200+ coaches to deliver remote personal training anywhere around the world, Innovative Fitness is committed to optimizing your health and transforming your life.