LONDON--(BUSINESS WIRE)--Infiniti Research is the world's leading independent provider of strategic market intelligence solutions. Our market intelligence services are designed to connect your organization’s goals with global opportunities. Today's competitive business environment demands in-depth, accurate, and reliable business information to ensure that companies gain a strong foothold in domestic or foreign markets. Our global industry specialist teams ensure the international consistency of our research, enabling powerful access to the real story behind market changes. Request a complimentary proposal for more insights into our solutions portfolio.
Engagement Overview:
The client is a CPG company based out of the United States. Our client, a retail firm, faced difficulties in differentiating its brand from its competitors. Also, the client’s inability to reach out to the right customers through targeted marketing initiatives resulted in huge losses for the company. As a result, the client had limitations with their budget for marketing and advertising. The client, therefore, realized the need to segment their target customers and personalize offerings for them. To do so, they approached the experts at Infiniti Research to leverage their expertise in offering market segmentation analysis.
More than half of the CPG companies across the world expect their revenues to decline in the second quarter of 2020 owing to the COVID-19 crisis. Request more info to learn how we can help CPG companies ensure business continuity and succeed in the long run.
Our Approach:
- Customer needs assessment to analyze the evolving needs and demands of customers. This phase of the market segmentation process also involved categorizing customers with similar needs and demands together
- Customer satisfaction analysis to identify reasons for customer churn
- Marketing strategy engagement to devise a solid marketing plan for product promotion
Business impact of the market segmentation solution for the CPG industry client
Infiniti’s market segmentation analysis helped the client to segment customers into various groups based on their spending patterns, buying behavior, interests, and value for the brand.
The CPG industry client was also able to:
- Make marketing, product development, and customer service more effective by personalizing initiatives for different groups
- Constantly track customers’ activities within various groups and restructure their business strategies
- Identify the best prices to target new customers and set profitable prices for their products and services
- Streamline their marketing initiatives and achieve huge savings on their marketing budget
- Increased sales by 33% within one year of leveraging our market segmentation analysis
To respond best to the changes driven by the COVID-19 pandemic, CPG companies must consider reorienting their commercial models to fit the needs of customers. Our business continuity support solutions can help CPG companies to achieve this objective. Contact us here.
About Infiniti Research
Established in 2003, Infiniti Research, is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us
