Impossible Foods Launches Direct-to-Consumer Sales and Accelerates Retail Expansion

  • Starting today, the leading food tech startup’s all-new e-commerce site allows people throughout the contiguous USA to buy Impossible™ Burger -- with compostable, recyclable packaging, free shipping and two-day home delivery
  • Impossible Foods distributes its flagship product to more than 3,000 grocery stores and distributors nationwide, including Albertsons, Gelson’s, H-E-B, Kroger, Safeway, Wegmans and others; company plans to expand its retail footprint more than 50-fold this year alone

Impossible Foods' Direct-To-Consumer Box (Graphic: Business Wire)

REDWOOD CITY, Calif.--()--Impossible Foods is launching an all-new e-commerce site today, allowing people in the lower 48 states to buy the award-winning, plant-based Impossible Burger and cook it at home.

The startup’s direct-to-consumer channel offers family-size quantities of the award-winning, plant-based Impossible Burger starting at $49.99 (plus tax). The orders come with compostable and recyclable packaging, free shipping and two-day home delivery.

Impossible Foods has increased its retail footprint nearly 20-fold since the start of 2020, and its flagship product is now available in over 3,000 grocery stores nationwide, including Albertsons, Fred Meyer, Gelson’s, H-E-B, Kroger, Ralphs, Safeway, Smith’s, Wegmans and more.

Named top plant-based burger by the New York Times, Impossible Burger rivals ground beef from cows for taste, and it’s also nutritious and versatile in all ground meat recipes, including stews, chili, sauces, braises, minces, meatballs, meat pies or any other beefy menu item. It’s easy to cook on an outdoor BBQ grill, flat top, Instant Pot, high speed oven, steamer or sauté pan.

Impossible Burger has as much protein and bioavailable iron as a comparable serving of ground beef from cows. A 4-ounce serving of Impossible Burger has 0 mg cholesterol, 14 grams of total fat, 8g of saturated fat and 240 calories. (A conventional 4-ounce “80/20” patty from cows has 80 mg cholesterol, 23 grams of total fat, 9g of saturated fat and 290 calories.)

Impossible Burger contains no animal hormones or antibiotics, and is kosher, halal, and gluten-free certified. And because it’s made from plants and bioengineered, it uses 96% less land, 87% less water and 89% fewer greenhouse gas emissions compared to conventional beef from cows.

Impossible Burger made its grocery store debut in September 2019, when it immediately rocketed to the No. 1 item sold on the East and West coasts at some of America’s favorite grocery stores, easily outselling all ground beef from cows at many grocery stores. At one grocery store in Southern California, Impossible Burger outsold all brands of ground beef from cows -- and it outsold the next most popular single product by 6X.

As demand for online shopping surges and many grocery stores impose quotas on meat, home cooks can purchase Impossible Burger in larger quantities on the company’s website:

  • “Impossible™ Convenience Pack” includes four 12-oz. packages for $49.99
  • “Impossible™ Combo Pack” includes two 12-oz. packages and ten quarter-pound patties for $59.99
  • “Impossible™ Family Pack” includes a single, 5-lb bulk package for $64.99
  • “Impossible™ Grilling Pack” includes twenty quarter-pound patties for $69.99

For more details about the e-commerce launch, click here.

About Impossible Foods:

Based in California’s Silicon Valley, Impossible Foods makes delicious, nutritious meat and dairy products from plants — with a much smaller environmental footprint than meat from animals. The privately held food tech startup was founded in 2011 by Patrick O. Brown, M.D., Ph.D., Professor Emeritus of Biochemistry at Stanford University and a former Howard Hughes Medical Institute investigator. Investors include Mirae Asset Global Investments, Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital, and Open Philanthropy Project.

Impossible Foods was Inc. Magazine’s company of the year and one of Time Magazine’s 50 Genius companies. The flagship product, Impossible Burger, was named top plant-based burger by the New York Times and received the Food and Beverage (FABI) Award from the National Restaurant Association.

More information:

Impossiblefoods.com
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Media kit:

www.impossiblefoods.com/media

Contacts

Rachel Soeharto
pr@impossiblefoods.com

Contacts

Rachel Soeharto
pr@impossiblefoods.com