-

Overview of Generational U.S. Consumer Eating Trends, 2009-2019 - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Eating Trends: Generational Food Shopping" report has been added to ResearchAndMarkets.com's offering.

Eating Trends: Generational Food Shopping provides a topline data overview of U.S. adult (age 18+) patterns for grocery shopping, with a focus on Gen Z (age 18-24) and Millennials/Gen Y (age 25-39). For context and comparison, in addition, parallel data are provided for Gen X (age 40-54), Baby Boomers (age 55-74), and older Seniors (age 75+).

Covered in the report are the following topics:

  • Gen Z and Millennial psychographics regarding selected food and beverage trends
  • Shifts in health and wellness trends among adults under age 40 between 2009 and 2019
  • Gen Z and Millennial adults as natural and organic food consumers
  • The impact of snacking and easy-to-prepare meal trends on young adults' eating habits
  • Consumer use of online grocery delivery services
  • Young adult predilection for food flavor and adventure
  • Millennial and Gen Z consumption of selected food and beverage products, including:
    • Food staples
    • Salty snacks
    • Sweet snacks and desserts
    • Frozen foods
    • Hot/cold coffee, tea, and cocoa
    • Natural beverage products
    • Carbonated and functional/sweetened beverage products

Key Topics Covered

Introduction: Scope and Methodology

Section 1: Psychographics

  • Younger Adults Have Healthy Interest In Eating Well
  • Figure 1-1: Healthy Eating Psychographics Among Adults Age 18-39, 2009 vs. 2019 (percent)
  • Table 1-1: Selected Healthy Eating Psychographics of Adults Age 18-24 and Age 25-39: 2009 vs. 2019, (percent)
  • Figure 1-2: Demographics More Likely to Try New Health Food Products: By Selected Age Ranges, 2019 (index)
  • Figure 1-3: Demographics More Likely to Try New Nutritional Products: By Selected Age Ranges, 2019 (index)
  • Figure 1-4: Demographics More Likely to Agree that Friends Often Ask Them Advice About Health and Nutrition:
  • By Selected Age Ranges, 2019 (index)
  • Figure 1-5: Demographics More Likely to Agree that They are Willing to Pay More to Look Younger:
  • By Selected Age Ranges, 2019 (index)
  • Figure 1-6: Demographics More Likely More Likely to Use a Mobile App or Website to Track Calories and Exercise:
  • By Selected Age Ranges, 2019 (index)
  • Figure 1-7: Attitudes of Adults Age 18-39 Toward Select Healthy Lifestyle Choices, 2009 vs. 2019 (percent)
  • Gen Z Adults and Millennials as Natural & Organic consumers
  • Table 1-2: Relative Use of Organic and Natural Foods by Age Bracket, 2019 (percent and index)
  • Table 1-3: Age Demographics of Selected Organic Product Types: Produce, Meat, and Dairy, (percent of organic consumers vs. adults overall)
  • Snacking and Easy-to-Prepare Meals
  • Figure 1-8: Attitudes of Adults Age 18-39 Toward Snacking, Fast Food, and Easy to Prepare Meals,2009 vs. 2019 (percent)
  • Table 1-4: Attitudes of Adults Age 18-24 and Age 25-39 Toward Snacking, Fast Food, and Easy to Prepare Meals,2009 vs. 2019 (percent)
  • Use of Online Grocery Delivery Services
  • Figure 1-9: Consumer Use of Online Grocery Services, Adults 18-39 vs. Adults Age 40 and Over, 2019 (index)
  • Gen Z and Millennials Seek food flavor and adventure
  • Figure 1-10: Attitudes of Adults Age 18-39 Toward Foods that are Flavored, Foreign, or Trendy, 2009 vs. 2019 (percent)
  • Table 1-5: Attitudes of Adults Age 18-24 and Age 25-39 Toward Foods that Are
  • Highly Flavored, Foreign, or Trendy, 2009 vs. 2019 (percent)

Section 2: Product Usage

  • Generational Patterns By Grocery Product Types
  • Table 2-1: Generational Usage Rates for Fresh/Frozen Meat, Poultry, or Seafood in Last 7 Days, (percent and index)
  • Table 2-2: Generational Usage Rates for Selected Packaged Meat Products by Type, (percent and index)
  • Table 2-3: Generational Usage Rates for Selected Dairy Case Products by Type, 2019 (percent and index)
  • Table 2-4: Generational Usage Rates for Fresh Produce, 2019 (percent and index)
  • Table 2-5: Generational Usage Rates for Selected Vegetable & Fruit Products, 2019 (percent and index)
  • Table 2-6: Generational Usage Rates for Selected Breakfast Products, 2019 (percent and index)
  • Table 2-7: Generational Usage Rates for Selected Bread and Breakfast/Bakery Products, (percent and index)
  • Table 2-8: Generational Usage Rates for Selected Staples, 2019 (percent and index)
  • Table 2-9: Generational Usage Rates for Salty Snack Products, 2019 (percent and index)
  • Table 2-10: Generational Usage Rates for Selected Sweet Snack & Dessert Products, 2019 (percent and index)
  • Table 2-11: Generational Usage Rates for Selected Frozen Food Products, 2019 (percent and index)
  • Table 2-12: Generational Usage Rates for Selected Hot/Cold Coffee, Tea, and Cocoa Products, (percent and index)
  • Table 2-13: Generational Usage Rates for Selected Other Natural Beverage Products, (percent and index)
  • Table 2-14: Generational Usage Rates for Selected Carbonated and Other Functional/Sweetened Beverage Products, 2019 (percent and index)

For more information about this report visit https://www.researchandmarkets.com/r/g45et7

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com

For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Research and Markets


Release Versions

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com

For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

More News From Research and Markets

Poland Investment Funds and Asset Management Market Report 2026, Profiles of TFI, Pekao, Santander, PKO, Allianz, Goldman Sachs - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Investment Funds and Asset Management Market in Poland, 2024-2026" report has been added to ResearchAndMarkets.com's offering. This report provides a comprehensive overview of the investment funds and asset management sector in Poland. Analysis covers the main pillars of the market, including: mutual funds, insurance, and pension assets. The report also mid-term forecast of key volumes for the period 2025-2027. The data has been presented in a form of horizontal pr...

Europe Data Center Colocation Market Outlook & Forecast Report 2025-2030 Featuring Major Players - Digital Realty, Equinix, NTT DATA, Global Switch, CyrusOne, Ark Data Centres - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Europe Data Center Colocation Market - Industry Outlook & Forecast 2025-2030" report has been added to ResearchAndMarkets.com's offering. The Europe Data Center Colocation Market was valued at USD 9.45 Billion in 2024, and is projected to reach USD 35.73 Billion by 2030, rising at a CAGR of 24.82%. The Europe data center colocation market is expected to witness cumulative investments of approximately $144.03 billion, of which, the Western Europe is slated to ac...

GCC Construction Equipment Market Research Report 2025-2030 Featuring Key Vendors - Caterpillar, Komatsu, Volvo, Hitachi, SANY, XCMG, JCB, Liebherr, Kobelco, and Zoomlion - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "GCC Construction Equipment Market Research Report 2025-2030" report has been added to ResearchAndMarkets.com's offering. The GCC Construction Equipment Market was sized at 68,499 Units in 2024, and is projected to reach 94,499 Units by 2030, rising at a CAGR of 5.51%. Governments in the UAE and Saudi Arabia continue to prioritize urban growth and diversification, with Dubai's long-term 2040 Urban Master Plan and the Saudi Vision 2030-linked mega-projects fuelling o...
Back to Newsroom