Insights into the Worldwide Customer Analytics Industry to 2026 - Opportunity Analysis for the New Entrants -

DUBLIN--()--The "Global Customer Analytics Market Analysis 2020" report has been added to's offering.

The Global Customer Analytics market is expected to reach $31.67 billion by 2026 growing at a CAGR of 19.7% from 2018 to 2026.

Customer analytics is defined as information collected of customer behaviour that is going to help business to make key decision through predictive analytics and market segmentation. It enables organization by providing them with efficient information about customer's behaviour when interacting with their organization, so organization can respond accordingly. The various benefit of customer analytics, such as better decisions is made with data, which led to rising the demand for the customer analytics.

Factors such as rising demand for improved customer satisfaction, increase in social media concern to address customer behavior and need to understand customer buying behavior for a more personalized customer experience are driving the market growth. Though, data security and privacy concern restrains the market growth. Moreover, superior relationships with the departments for improved and quicker decision making are the opportunities for the Customer Analytics market.

Based on organization size, large enterprises segment is expected to have lucrative growth during the forecast period, due to the huge inflow of customer data from multiple channels and growing need to generate actionable insights from the customer data. Large enterprises are one of the early adopters of big data and analytics solutions and services. Large enterprises invest on enhancing customer experiences to take a leading edge in the market. Thus, large organizations have started adopting customer journey analytics solutions that are able to extract meaningful real-time insights.

The key vendors mentioned are Adobe Systems Inc., Alteryx Inc., Angoss Software Corporation, Axtria Inc., Bridgei2i Analytics Solution, Fair Isaac Corporation, IBM Corporation, Manthan Software Services Pvt. Ltd, Microsoft Corporation, NGDATA Inc., Oracle Corporation, Pitney Bowes Inc., Salesforce.Com Inc., SAP SE , SAS Institute Inc., Teoco Corporation, TIBCO Software Inc., Verint Systems, Google, and Clarity Insight.

Key Questions Answered in this Report:

  • How this market evolved since the year 2016
  • Market size estimations, forecasts and CAGR for all the segments presented in the scope
  • Key Market Developments and financials of the key players
  • Opportunity Analysis for the new entrants
  • SWOT Analysis of the key players
  • Fastest growing markets analyzed during the forecast period

Key Topics Covered:

1 Market Synopsis

2 Research Outline

2.1 Research Snapshot

2.2 Research Methodology

2.3 Research Sources

2.3.1 Primary Research Sources

2.3.2 Secondary Research Sources

3 Market Dynamics

3.1 Drivers

3.2 Restraints

4 Market Environment

4.1 Bargaining power of suppliers

4.2 Bargaining power of buyers

4.3 Threat of substitutes

4.4 Threat of new entrants

4.5 Competitive rivalry

5 Global Customer Analytics Market, By Deployment Mode

5.1 Introduction

5.2 Cloud

5.3 On-premises

5.4 Hybrid

6 Global Customer Analytics Market, By Data Source

6.1 Introduction

6.2 Email

6.3 Store

6.4 Web

6.5 Social Media

6.6 Call Center

6.7 Smartphone

7 Global Customer Analytics Market, By Organization Size

7.1 Introduction

7.2 Small and Medium-Sized Enterprises (SMEs)

7.3 Large Enterprises

8 Global Customer Analytics Market, By Component

8.1 Introduction

8.2 Services

8.3 Solutions

9 Global Customer Analytics Market, By Application

9.1 Introduction

9.2 Customer Behavioral Analysis

9.3 Product Management

9.4 Brand Management

9.5 Campaign Management

9.6 Churn Management

9.7 Customer Segmentation and Targeting

10 Global Customer Analytics Market, By End User

10.1 Introduction

10.2 Media and Entertainment

10.3 Travel and Hospitality

10.4 Banking, Financial Services, and Insurance (BFSI)

10.5 Retail and eCommerce

10.6 Manufacturing

10.7 Transportation and Logistics

10.8 Government and Defense

10.9 Healthcare and Life Sciences

10.10 Telecommunications and Information Technology

10.11 Energy and Utilities

10.12 Consumer Goods

11 Global Customer Analytics Market, By Geography

11.1 Introduction

11.2 North America

11.3 Europe

11.4 Asia Pacific

11.5 South America

11.6 Middle East & Africa

12 Strategic Benchmarking

13 Vendors Landscape

13.1 Adobe Systems Inc

13.2 Alteryx Inc

13.3 Angoss Software Corporation

13.4 Axtria Inc

13.5 Bridgei2i Analytics Solution

13.6 Fair Isaac Corporation

13.7 IBM Corporation

13.8 Manthan Software Services Pvt Ltd

13.9 Microsoft Corporation

13.10 NGDATA Inc

13.11 Oracle Corporation

13.12 Pitney Bowes Inc

13.13 Salesforce.Com Inc

13.14 SAP SE

13.15 SAS Institute Inc

13.16 Teoco Corporation

13.17 TIBCO Software Inc

13.18 Verint Systems

13.19 Google

13.20 Clarity Insight

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Laura Wood, Senior Press Manager

For E.S.T Office Hours Call 1-917-300-0470
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For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager

For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900