Global Marketing Resource Management Market, 2020 - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Marketing Resource Management Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025" report has been added to ResearchAndMarkets.com's offering.

The global marketing resource management market is currently experiencing strong growth. Marketing resource management (MRM) refers to a cloud-based software application that is used by organizations for effectively managing and centralizing their marketing operations. It enables the organization to unify brand compliance, marketing workflows and tracking their return on investment (ROI). It primarily performs budgeting, planning and management of the marketing assets, content and project, and analyzing the effectiveness of marketing communications and initiatives. Owing to these benefits, it finds extensive applications across various industries, including banking, financial services and insurance (BFSI), information technology (IT), healthcare, retail and automotive.

The emerging trend of digitization, along with the increasing utilization of cloud-based MRM solutions across the globe, represent as the key factors driving the growth of the market. Organizations are rapidly shifting toward cloud and software-as-a-service (SaaS)-based solutions to create a marketing ecosystem that is highly cost-effective and customizable. Furthermore, the integration of MRM with artificial intelligence (AI) and big data tools for data-driven marketing, is also providing a boost to the market growth. These technologically advanced solutions assist organizations in gauging the effectiveness of their digital marketing assets and take corrective measures for maximum profits. The growing organizational demand for personalized brand imaging is acting as another growth-inducing factor. MRM is programmed to deliver customer-centric content for enhanced brand experience with unique customer profiles and improved market presence of the organization, which is facilitating its adoption by various organizations. Other factors, including rapid urbanization, increasing expenditure capacities of the consumers and extensive research and development (R&D) in the field of information technology (IT), are projected to drive the market further. Looking forward, the publisher expects the market to grow at a CAGR of around 12% during 2020-2025.

Key Questions Answered in This Report:

• How has the global marketing resource management market performed so far and how will it perform in the coming years?
• What are the key regional markets?
• What is the breakup of the market based on the solution type?
• What is the breakup of the market based on the deployment type?
• What is the breakup of the market based on the end-user?
• What is the breakup of the market based on the vertical?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global marketing resource management market and who are the key players?
• What is the degree of competition in the industry?

Key Topics Covered:

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study

2.2 Stakeholders

2.3 Data Sources

2.3.1 Primary Sources

2.3.2 Secondary Sources

2.4 Market Estimation

2.4.1 Bottom-Up Approach

2.4.2 Top-Down Approach

2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview

4.2 Key Industry Trends

5 Global Marketing Resource Management Market

5.1 Market Overview

5.2 Market Performance

5.3 Market Forecast

6 Market Breakup by Solution Type

6.1 Marketing Reporting and Analytics

6.1.1 Market Trends

6.1.2 Market Forecast

6.2 Capacity Planning Management

6.2.1 Market Trends

6.2.2 Market Forecast

6.3 Financial Management

6.3.1 Market Trends

6.3.2 Market Forecast

6.4 Creative Production Management

6.4.1 Market Trends

6.4.2 Market Forecast

6.5 Brand and Advertising Management

6.5.1 Market Trends

6.5.2 Market Forecast

6.6 Marketing Asset Management

6.6.1 Market Trends

6.6.2 Market Forecast

6.7 Others

6.7.1 Market Trends

6.7.2 Market Forecast

7 Market Breakup by Deployment Type

7.1 Cloud-based

7.1.1 Market Trends

7.1.2 Market Forecast

7.2 On-premises

7.2.1 Market Trends

7.2.2 Market Forecast

8 Market Breakup by End-User

8.1 Large Enterprises

8.1.1 Market Trends

8.1.2 Market Forecast

8.2 Small and Medium Enterprises

8.2.1 Market Trends

8.2.2 Market Forecast

9 Market Breakup by Vertical

9.1 Media and Entertainment

9.2 Retail

9.3 BFSI

9.4 Healthcare

9.5 Consumer Goods

9.6 Automotive

9.7 Manufacturing

9.9 Apparel

9.9 Others

10 Market Breakup by Region

10.1 North America

10.2 Asia Pacific

10.3 Europe

10.4 Latin America

10.5 Middle East and Africa

11 SWOT Analysis

11.1 Overview

11.2 Strengths

11.3 Weaknesses

11.4 Opportunities

11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

13.1 Overview

13.2 Bargaining Power of Buyers

13.3 Bargaining Power of Suppliers

13.4 Degree of Competition

13.5 Threat of New Entrants

13.6 Threat of Substitutes

14 Competitive Landscape

14.1 Market Structure

14.2 Key Players

14.3 Profiles of Key Players

14.3.2 Brandmaker

14.3.3 IBM Corporation

14.3.4 Infor

14.3.5 Microsoft Corporation

14.3.6 North Plains Systems

14.3.7 SAP SE

14.3.8 SAS

14.3.9 Teradata Corporation

14.3.10 Workfront Inc.

For more information about this report visit https://www.researchandmarkets.com/r/sne0vd.