Penumbra Brands Adds Tenured Wireless Executive as Growth Leader for Mobile Device Accessories Company

Kevin Cundiff joins company that protects customers and their devices to enable further growth for Penumbra Brands

NORTH SALT LAKE, Utah--(BUSINESS WIRE)--Penumbra Brands, a leading mobile device accessories and technology company, today announced the appointment of Kevin Cundiff as Chief Growth Officer. Mr. Cundiff will lead the company’s partnership, business development and sales efforts for Gadget Guard, Black Ice, TechTonic and alara brands—products that protect mobile devices and the people who use them.

Drawing on nearly two decades of experience in the mobile phone industry, Mr. Cundiff will work with carriers, dealers, original equipment manufacturer representatives (OEMs) and insurance companies. He will also focus on client relationships, data-driven analysis, team member growth, execution and the overall development of the business.

“During a time of great uncertainty, I felt it was important to take a progressive stance and hire a Chief Growth Officer,” said Gentry Jensen, CEO for Penumbra Brands. “Kevin’s depth of experience and accomplishments will propel Penumbra to new opportunities and success. His leadership and knowledge of the mobile landscape will help us continue to protect the phones and health of our customers.”

Mr. Cundiff has a proven ability to pivot and grow companies. He recently served as Vice President of Services and Development at uBreakiFix, helping grow the brand from 300 to 600 locations, while creating and maximizing strategic partnerships with OEMs, insurance companies and Fortune 500 organizations.

As Vice President of Fortegra/ProtectCELL, Mr. Cundiff trained retailers to maximize total wireless sales through the adoption of “Retail Moneyball,” a strategy involving analyzing retail statistics to maximize an outlet’s bottom line.

Earlier, Mr. Cundiff helped T-Mobile build multiple wireless dealers into national brands, leading to organic growth and acquisitions. On the side, he spent time working as a secondary social sciences teacher.

He has published hundreds of retail articles and white papers in Dealerscope, Sleep Retailer, Total Retail, Retail TouchPoints, Multichannel Merchant, Business.com, RIS News and FURNITURE WORLD, among others. He was also selected for Dealerscope's National 40 under 40 for 2016 and tied for the top-rated session speaker at the 2017 Mobile Carrier Show.

“Penumbra Brands has an enduring reputation for product quality, product innovation, and a customer-focused culture. I am grateful for the opportunity to join the executive team and help introduce this incredible product portfolio outside North America while improving revenues for our valuable partners,” Cundiff said.

For more information, visit PenumbraBrands.com.

About Penumbra Brands

Penumbra Brands offers and supports products that improve the performance, aesthetic and lifespan of mobile devices while increasing our partners’ profitability and customer peace of mind. We are the innovation leader in our industry sector, delivering products that protect and enhance our customers’ devices. We are progressively raising the bar for the safe and healthy use of mobile devices by continually developing new technology, materials and products.