Global Home Fitness Equipment Market (2020 to 2025) - Featuring Nautilus, Johnson Health Tech & Technogym Among Others -

DUBLIN--()--The "Home Fitness Equipment Market - Growth, Trends and Forecast (2020 - 2025)" report has been added to's offering.

The Global Home Fitness Equipment Market is projected to register a CAGR of 6.2% over the forecast period (2020-2025).

The home fitness equipment market is driven by the increasing fitness-conscious population across the world and product innovations by leading companies enabling home-based workouts.

Increasing penetration of the online channel and increased sales of large equipment through online channels has seen the presence of new entrants who have the opportunity to capture market share without too much spending on sales and distribution infrastructure.

Companies Mentioned

  • Nautilus Inc.
  • Johnson Health Tech Co.
  • Technogym SpA.
  • NordicTrak
  • Precor, Inc.
  • Amer Sports
  • Icon Health & Fitness, Inc

Key Market Trends

Increasing Sales through Online Channels and Usage of Technology

Growth in online category sales of home fitness equipment has been one of the overarching trends in the review period (2016-2019). Online stores offer manufacturers the opportunity to reach more customers without having to spend on costly sales and distribution infrastructure. Moreover, logistics by e-commerce channels have shown tremendous adaptability to the shipping and delivery of large-sized products such as fitness equipment.

Beyond the sales through online channels, manufacturers are also leveraging technology in the form of connected devices, which aid in enhanced functionality to the home fitness equipment. Online channels, social media marketing and connected devices provide the right ecosystem for manufacturers to engage with customers in a 360-degree manner and the trend is expected to drive the home fitness market over the forecast period (2020-2025).

North America Leading the Global Market

Increased awareness about healthy lifestyles and higher disposable income has led the North American region to dominate the global market for home fitness equipment. In 2017, the sales of fitness products in the United States crossed USD 5.2 billion, according to the Sports & Fitness Industry Association (SFIA), of which home-based fitness equipment occupied a major chunk.

Other trends that dominate the North American market include wearables for self-monitoring and virtual group exercises, both of which are blurring the line between home-based workouts and gym sessions, boosting customer demand for home fitness equipment. Bodyweight Resistance Training, Functional Resistance Training and High-Intensity Interval Training (HIIT) are expected to drive product development by major manufacturers over the forecast period.

Key Topics Covered:




3.1 Market Overview


4.1 Market Drivers

4.2 Market Restraints

4.3 Porter's Five Force Analysis

4.3.1 Bargaining Power of Suppliers

4.3.2 Bargaining Power of Buyers/Consumers

4.3.3 Threat of New Entrants

4.3.4 Threat of Substitute Products

4.3.5 Intensity of Competitive Rivalry


5.1 Product Type

5.1.1 Treadmills

5.1.2 Elliptical Machines

5.1.3 Stationary Cycles

5.1.4 Rowing Machines

5.1.5 Strength Training Equipment

5.1.6 Other Product Types

5.2 Distribution Channel

5.2.1 Offline Channels

5.2.2 Online Channels

5.3 Geography

5.3.1 North America United States Canada Mexico Rest of North America

5.3.2 Europe Germany United Kingdom France Russia Spain Italy Rest of Europe

5.3.3 Asia-Pacific China Japan India Australia Rest of Asia-Pacific

5.3.4 South America Brazil Argentina Rest of South America

5.3.5 Middle East and Africa Saudi Arabia South Africa Rest of Middle East and Africa


6.1 Most Adopted Strategies

6.2 Market Share Analysis

6.3 Company Profiles


For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900