Merchant Mobile Apps: Current State of the U.S. Market -

DUBLIN--()--The "Merchant Mobile Apps: Much More Than Payments" report has been added to's offering.

Highlights of this research report include:

  • Merchant mobile app market landscape
  • Differentiating mobile app features and functions
  • Primary data showing consumer preferences in mobile app use
  • Direction of mobile app-based payments
  • Future opportunities for merchant mobile apps

Ubiquitous smartphone ownership and mobile commerce growth have driven the mobile app ecosystem to become essential to merchants' success in sustaining relationships with their customers. A new research report from the publisher, Merchant Mobile Apps: Much More Than Payments, provides insight on the current state of merchant mobile apps in the United States, with support from the publisher's survey data on consumer behavior in the U.S.

Many consumers view their mobile device as lifestyle commerce and use their smartphones as a hub of engagement with merchants across almost all retail vertical markets. Merchant mobile apps with the right set of integrated features add to the customer experience and help increase longer-term purchase activity, commented Raymond Pucci, Director, Merchant Services, the author of this report.

Key Topics Covered:

1. Executive Summary

2. Introduction

3. Merchant Mobile Apps: State of the Art

  • Loyalty Program Delivery
  • Communication and Delivery of Promotional Offers
  • Remote Order and Pickup/Delivery
  • Shopper Support
  • Payments

4. The Growing Challenge of Navigation and User Experience

5. What Consumers Want and Use

  • What Consumers Want from Apps
  • Have Merchant Mobile Apps Reached Their Full Potential?

6. The Direction of Mobile App-Based Payments

  • Benefits and Costs of Mobile App-Based Payments

7. Conclusions

8. References

  • Related Research
  • Endnotes

List of Figures

Figure 1: US consumers' usage of a mobile device to pay for goods and services in 2019 increased significantly from prior years

Figure 2: Usage of major universal wallets in-store in the US has returned to levels last seen in 2016

Figure 3: Six out of 8 retailer wallets with double-digit penetration in the US are in the QSR vertical

Figure 4: Consumers' top interest in-app capabilities focuses on coupon management and simplification

Figure 5: Consumers' motivations to use mobile payment are strongly tied to merchant app loyalty and discount programs

Figure 6: Use of smartphones in-store focuses on comparison shopping and coupon/offer access

Figure 7: The smartphone is the most popular device for voice-activated conversational commerce

Figure 8: Most people who use conversational interfaces today do so for purposes other than ordering and purchasing

List of Tables

Table 1: Mobile app functionality among leading merchants is robust

Table 2: Estimated payment costs by method of payment for two transaction scenarios: interchange and network fees only

Companies Mentioned

  • Amazon
  • Apple
  • Burger King
  • CardFree
  • Cheesecake Factory
  • Chipotle
  • Cumberland Farms
  • CVS Health
  • Domino's
  • Dunkin'
  • ExxonMobil
  • Federal Reserve Bank
  • Google
  • Gulf Oil
  • Kohl's
  • McDonald's
  • PayPal
  • Pizza Hut
  • Panera Bread
  • Samsung
  • Shell
  • Starbucks
  • Subway
  • Target
  • Walmart

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Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900