brekki Overnight Oats Introduces Fruit “Down Under”

Innovation and a new production process propels brekki’s new product line to disrupt the current market

brekki Overnight Oats Introduces Fruit “Down Under” (Graphic: Business Wire)

HAVERHILL, Mass.--()--brekki, a Ward Hill, Massachusetts-based company with a current product line of 6 oz. dairy-free, ready-to-eat Overnight Oats, announced today its new product line, 5.3 oz. ready-to-eat Overnight Oats with Ancient Grains & Fruit Down Under.

Following a recent acquisition announcement, brekki is introducing an innovative twist to ready-to-eat Overnight Oats. The company’s new lineup uses its signature flavor, The Original, as a base and then adds real fruit, fruit purees, and spices to the bottom of the package for consumers to mix in bold flavor. brekki The Original, is a superior blend of oats, almonds, almond milk, organic coconut nectar and ancient grains (flax, chia, buckwheat groats). The addition of ancient grains elevates brekki’s products in the young category of Overnight Oats.

“We have been watching brekki fans consistently top their brekki cups with actual fruit and ancient grains,” said Greg Peyser, Co-Founder & Director of Sales, brekki. “We know they want more convenience and less effort when choosing a ready to eat snack or meal. Our new product line takes the prep work out, providing the consumer with a delicious Overnight Oats option – convenient, complete, healthy, and versatile. Perfect for today’s busy, health conscious consumer.”

brekki, named as an ode to Australian breakfast culture, was founded in 2017 in San Diego by Peyser, who eventually led the company to its acquisition in December 2019. The executive powerhouse team of Cedar’s Foods acquired brekki and lends distribution and marketing expertise to lead the brand to national retail partnerships. brekki products are co-packed at Cedar’s Foods’ production facilities in Haverhill, MA, utilizing Cedar’s proprietary proven technology and processes.

“We have great insight into what our target consumers are looking for,” said Nick Scangas, COO, brekki. “This new product supports consumers in living a balanced, healthy lifestyle by enjoying a product that ‘checks all the boxes’ for flavor, ingredients and nutrition, with ready-to-eat convenience. There is no storing, washing and slicing fruit or chopping nuts required. The Fruit Down Under line is a perfectly balanced solution so consumers can focus on enjoying this delicious product while going about their busy lives. The texture and mouthfeel of true, whole ingredients are a testament to our commitment of making products we can be proud of.”

brekki ready-to-eat Overnight Oats with Ancient Grains & Fruit Down Under comes in five flavors; Apples & Cinnamon, Açaí Berries, Bananas & Maple Brown Sugar, Blueberries, Strawberries. Current flavors that will also be available in the 5.3 oz, microwavable cup are The Original and Vanilla Cinnamon. The new line proudly boasts a clean label and all flavors are dairy free, soy-free, gluten free, non-GMO, plant based, and vegan.

For more information, visit brekki.com.

brekki Boilerplate

Inspired by Australian breakfast culture and the slang term for “breakfast”, brekki was founded in 2017 with the mission of providing people with a convenient, nutrient-dense meal option that tastes great and can be enjoyed during breakfast, lunch, dinner, or anytime in between. brekki currently offers a line of ready-to-eat, nutritionally balanced overnight oats, including a mixture of rolled oats, ancient grains, organic coconut nectar, and almond milk. The product is currently available in six flavors: Original, Vanilla Cinnamon, Blueberry, Coconut Cacao, Strawberry and Coconut Cardamom. brekki overnight oats are made from only plant-based ingredients and are gluten-free, dairy-free and soy-free. For more information, please visit brekki.com.

Contacts

Aimee Tsakirellis
brekki Foods LLC
978.372.8010
aimee@brekki.com

Contacts

Aimee Tsakirellis
brekki Foods LLC
978.372.8010
aimee@brekki.com