End-users across industries such as retail are increasing the adoption of digital signage systems to target the right audience and boost sales. Also, the growing popularity of interactive digital signage systems is helping businesses attract customers with interesting content. The interactive digital signage systems find many applications in retail, corporate offices, transportation, exhibition halls, hotels, stadiums, and several public places. Pro AV is an essential component of digital signage systems. With the growing use of digital signage systems, the demand for pro AV products will increase significantly during the forecast period.
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As per Technavio, the incorporation of new technologies will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other significant trends and market drivers that will influence market growth over 2020-2024.
Pro AV Market: Incorporation of New Technologies
Consumers are increasingly adopting new devices such as 360-degree cameras, drones, and VR equipment. The growing popularity of such devices is encouraging the development of exclusive content for these devices. With the emergence of new products and platforms, market vendors are integrating new features in their products to provide support for new categories such as VR content. The increasing adoption of such specialized content will positively impact the growth of the global pro AV market during the forecast period.
“Factors such as the rise in popularity of e-learning, training for pro AV equipment and transition to mobile platforms will have a positive impact on the growth of the pro AV market value during the forecast period,” says a senior analyst at Technavio.
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Pro AV Market: Segmentation Analysis
This market research report segments the pro AV market by type (products and services), and geographic segmentation (APAC, Europe, MEA, North America and South America).
The APAC region led the pro AV market in 2019, followed by North America, Europe, South America and MEA. During the forecast period, the APAC region is expected to register the highest incremental growth due to factors such as the shift toward the adoption of technologically advanced tools in classrooms, government initiatives and increased use of printed signage in the rapidly growing e-commerce industry.
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Some of the key topics covered in the report include:
- North America
- South America
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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