Global Product Analytics Market Expected to Grow with a CAGR of 18.8% Over the Forecast Period, 2019-2024 - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Product Analytics Market Research Report: By Offering, Solution, Deployment Type, Enterprise Size, Industry, End - User, Regional Outlook - Industry Size and Share Analysis and Forecast to 2024" report has been added to ResearchAndMarkets.com's offering.

Advancing at a CAGR of 18.8% during the forecast period (2019-2024), the product analytics market is predicted to garner $38,049.5 million by 2024, registering a significant jump in revenue from $14,109.3 million in 2018.

Factors such as the rising number of mobile application users, growing digital disruption, and the increasing usage of social media across the globe, are attributed for the market growth. A specialized application of business intelligence and analytics software that lets end users utilize product returns, service reports, and customer feedback data from embedded sensors is termed as product analytics.

The product analytics market is bifurcated into mobile-based and web-based solutions, based on solution. The dominating share in the market in 2018 was held by the web-based solutions bifurcation. This was attributed to the heavy usage of internet by consumers, and their activities can be easily tracked by using web-based analytics solutions. In the forecast period, the higher CAGR is expected to be witnessed by the mobile-based solutions due to the rising number of smartphone users, which is resulting in the excessive use of mobile phones for various tasks, such as banking and gaming.

The demand for product analytics market is witnessing growth due to the rising demand for customers for fast, on-demand, and reliable services during digital interactions. The digital engagement has immensely evolved across the globe, where consumers are turning to the digital world for almost everything, ranging from gaming and retail to banking and e-commerce. Product analytics is witnessing a high demand with the increasing requirement for tracking customer's behavior to provide them better services in future. Companies are increasingly investing in digital intelligence to gauge the changing preferences of customers, and offer them personalized services.

The product analytics market can take advantage of the inclusion of the artificial intelligence and deep learning technologies, such as the convolutional neural networks. These technologies are currently being used for unstructured text, image, and voice processing, and may find application in several other domains. The cognitive technologies that are based on human mind, would be used for processing the complex data streams, which would be generated for effective marketing of insurance products considering a potential customer's past activities and behaviors.

Therefore, the market for product analytics is expected to witness remarkable growth in the coming years due to the rising competition and changing consumer preferences.

Key Topics Covered:

Chapter 1. Research Background

1.1 Research Objectives

1.2 Market Definition

1.3 Research Scope

1.3.1 Market Segmentation by Offering

1.3.2 Market Segmentation by Solution

1.3.3 Market Segmentation by Deployment Type

1.3.4 Market Segmentation by Enterprise Size

1.3.5 Market Segmentation by Industry

1.3.6 Market Segmentation by End-User

1.3.7 Market Segmentation by Region

1.3.8 Analysis Period

1.3.9 Market Data Reporting Unit

1.3.9.1 Value

1.4 Key Stakeholders

Chapter 2. Research Methodology

2.1 Secondary Research

2.2 Primary Research

2.2.1 Breakdown of Primary Research Respondents

2.2.1.1 By region

2.2.1.2 By industry participant

2.2.1.3 By company type

2.3 Market Size Estimation

2.4 Data Triangulation

2.5 Assumptions for the Study

Chapter 3. Executive Summary

Chapter 4. Introduction

4.1 Definition of Market Segments

4.2 Value Chain Analysis

4.3 Market Dynamics

4.3.1 Trends

4.3.2 Drivers

4.3.3 Restraints

4.3.4 Opportunities

4.4 Porter's Five Forces Analysis

Chapter 5. Global Market Size and Forecast

5.1 By Offering

5.1.1 Service, by Type

5.2 By Solution

5.3 By Deployment Type

5.4 By Enterprise Size

5.5 By Industry

5.6 By End-User

5.7 By Region

Chapter 6. North America Market Size and Forecast

Chapter 7. Europe Market Size and Forecast

Chapter 8. APAC Market Size and Forecast

Chapter 9. RoW Market Size and Forecast

Chapter 10. Competitive Landscape

10.1 List of Key Players and Their Offerings

10.2 Market Share Analysis of Key Players

10.3 Competitive Benchmarking of Key Players

10.4 Recent Activities of Key Players

10.5 Strategic Developments of Key Players

Chapter 11. Company Profiles

11.1 International Business Machines (IBM) Corporation

11.2 Alphabet Inc.

11.3 salesforce.com inc.

11.4 Oracle Corporation

11.5 SAP SE

11.6 Atlassian Corporation PLC

11.7 Mixpanel Inc.

11.8 SAS Institute Inc.

11.9 Teradata Corporation

11.10 Adobe Systems Incorporated

For more information about this report visit https://www.researchandmarkets.com/r/mxubxo