WALTHAM, Mass.--(BUSINESS WIRE)--Yottaa, Inc., the leading cloud platform for accelerating eCommerce, today announced the publication of a new report entitled, “2019 eCommerce Anomaly Report.” The report details the most disruptive website performance incidents that Yottaa identified and resolved on over 1,500 eCommerce sites in 2019.
Now more than ever, eCommerce sites are being hit hard by performance issues. Why? Brands are adding dynamic content, heavy imagery, and 3rd party technologies (such as product recommendations, reviews, ratings, and social media) to deliver the best shopper experiences, compete in a crowded retail space, and maximize sales growth. However, the sophistication and complexity of today’s eCommerce sites often result in heavier site pages and slow load times.
A performance anomaly is a sustained degradation in website performance that is outside normal expected variation for that page. In other words, it is an unusual delay in page performance. Anomalies come in all shapes and sizes, and can originate from 3rd parties, web traffic, security elements, Javascript, imagery, and more. And given that it is well documented that slow site performance results in lower eCommerce conversions, performance anomalies can be very costly for brands.
Disruptive eCommerce site performance anomalies highlighted in the report include:
- Cloudflare outage
- Globalsign outage
- Google Cloud outage (Shopify)
- ShopRunner anomaly
- Javascript, imagery, and security anomalies
“Ensuring quality and performance has become increasingly difficult as eCommerce sites have more complex content and 3rd party services. As a result, brands should be actively optimizing every digital touch with their customers,” said Rich Stendardo, CEO of Yottaa. “Site performance incidents not only have a serious impact on page load speed, but they often lead to reduced online revenue and poor shopper experiences. This new report takes a look back at the hardest hitting performance anomalies that impacted eCommerce sites last year so online brands can learn how to avoid these types of site disruptions.”
Click here to download the eCommerce Anomaly Report.
About Yottaa
Leading brands such as Ann, Inc., Carter’s, Hallmark, JoAnn Fabrics, Lands’ End, Mattress Firm, Nutrisystem, Party City, and Samsonite, rely on Yottaa to accelerate and optimize the loading of 3rd party eCommerce technologies, high resolution images, and other website elements, resulting in up to 60% web performance improvements and up to 20% increases in online conversion. To learn more about how Yottaa can accelerate your eCommerce site and increase conversions, please visit www.yottaa.com or follow @yottaa on Twitter.
