NEWTON, Mass.--(BUSINESS WIRE)--Your Call, Inc., the innovative technology platform connecting brands with their fans, is providing AutoZone Liberty Bowl fans an experience unlike any other during this bowl season: the opportunity to predict plays live and win prizes. For followers of Kansas State and Navy, the two schools competing in the New Year’s Eve game, AutoZone Liberty Bowl Pick ‘Em Live app is a chance to further engage with teams they’ve been following all season.
Through the custom app, which is available now via the App Store and Google Play, fans predict each play that will be run on the field, as well as the outcome. Based on their participation, fans will be entered to win one of 75 prizes, including the top prize of $1,000. Fans also can set up head-to-head competitions and leagues to compete against each other for bragging rights.
“College football fans are incredibly passionate about the game and their teams, and our technology allows them to get in on the action in a new, engaging way,” said Julie Meringer, President of Your Call, Inc. “The AutoZone Liberty Bowl is innovative in providing their fans with this unique opportunity to participate, compete with friends and win prizes. The only question is: which team’s fans are better play-predictors? Kansas State or Navy? We’ll have to wait and see.”
The 61st AutoZone Liberty Bowl, one of the country’s oldest bowl games, is scheduled for 2:45 p.m. CST on Dec. 31 and will be televised live on ESPN.
About the AutoZone Liberty Bowl
The AutoZone Liberty Bowl takes place annually at Liberty Bowl Memorial Stadium in Memphis, Tennessee. The Bowl is the seventh oldest college bowl game and is one of the most tradition rich and patriotic bowl games in America. The AutoZone Liberty Bowl game was founded in Philadelphia in 1959 and the inaugural game featured a match-up between Penn State and Alabama. That game began a tradition of great stars and exciting football and was the first of 60 thrilling chapters in the history of the AutoZone Liberty Bowl Football Classic.
After five years in Philadelphia, the game moved indoors to Atlantic City Convention Center for one year and in the process became the first indoor college bowl game. Every AutoZone Liberty Bowl since 1965 has been held at Liberty Bowl Memorial Stadium in Memphis.
The AutoZone Liberty Bowl has enjoyed many highlights through the years. The Bowl has hosted all-time great coaches such as Paul “Bear” Bryant, Lou Holtz, Tom Osborne, Steve Spurrier and Bill Snyder. The Bowl’s history also includes four Heisman Trophy winners (Ernie Davis, Terry Baker, Doug Flutie and Bo Jackson) and other stars such as Archie Manning and Donovan McNabb.
Another proud tradition is the Bowl’s terrific partnership with St. Jude Children’s Research Hospital which brings together an internationally recognized research facility and a winning college football tradition. St. Jude is dedicated to helping children throughout the world in their fight against catastrophic diseases.
Beginning in 2004, Memphis-based AutoZone, Inc., became the Bowl’s title sponsor.
About Your Call, Inc.
Based in Newton, Mass., Your Call, Inc., puts fans in control of live games, transforming spectator sports into interactive, social and competitive experiences. Conceived by industry luminary George F. Colony in 2013, Your Call is privately held and features a leadership team comprised of executives from the technology, digital and sports industries. Your Call, Inc.’s proprietary, patented technology delivered Your Call Football, a live, fan-controlled sports experience, in 2018 and 2019 and is currently expanding into other sports and entertainment properties. For more information, visit www.yourcallinc.com.