BOTHELL, Wash.--(BUSINESS WIRE)--Essentia, the pioneer of ionized alkaline water in the U.S., today announced a new partnership with Horizon Media for paid media planning, buying and campaign efforts through 2020.
Horizon will lead plan development and execution of paid media efforts for Essentia’s “It Might As Well Be You” creative campaign (which was launched in April 2019 and is being expanded into 2020), along with associated media research and reporting against key performance indicators.
“It’s been a big year for Essentia and we are continuing to invest in and up-level our marketing efforts, as we set our sights on capturing broad, meaningful brand awareness at the national level,” said Karyn Abrahamson, Chief Marketing Officer, Essentia. “Horizon offers both deep-rooted experience in insights-driven media strategy, planning and buying with a long-standing and close working relationship with Droga5, which will bring unparalleled synergy and integration to our 2020 marketing efforts.”
Droga5 remains Essentia’s creative agency of record and will continue to drive overall campaign strategy, execution and performance, as well as media strategy, analytics and reporting. The two agencies will work in close collaboration, along with other inter-agency partners supporting PR, influencer and experiential marketing and sales functions.
"We believe that the most effective and creative work comes when creative and media work in lockstep, and when the creative idea and media execution can't be separated. In collaboration with Horizon, we are excited to deepen our existing partnership with Essentia to drive audience centricity and media thinking throughout the creative process," says Dean Challis, Head of Communications Strategy, Droga5.
“Essentia is a unique brand in a crowded category. We’re confident that the collaboration between three such agile, creative and data-driven partners will have a significant impact on the business,” said Elyse Pollock, SVP Managing Director, Horizon Media.
About Essentia Water, LLC:
The first ionized alkaline bottled water offered in the United States, Essentia’s philosophy is that a better you starts with a better water. Headquartered in Bothell, WA, Essentia Water, LLC pioneered ionized alkaline water in 1998 and is known for its unique ionization process. The brand is now distributed in nearly 90,000 retailers across the United States. It’s the #1 alkaline water brand and the #1 selling bottled water brand in the natural channel1. In a clinical study conducted in 2016, Essentia was shown to be better at rehydrating2. To learn more about Essentia, please visit essentiawater.com or connect with Essentia on Facebook, Twitter, or Instagram.
1IRI/SPINS/WFM P9 2019 Ending 10/8/2019.
2Results of a double-blind, placebo controlled clinical study with Essentia Water vs. a leading bottled water in healthy subjects over two hours following moderate aerobic exercise.